Pre-conference Workshops (separate registration fee required) 
Download Agenda
| Monday, May 3 | |||
| 1:00-5:00 |
Lance Loveday - Closed Loop Marketing Sandra Niehaus- Closed Loop Marketing |
WS2 - Landing Page Optimization Hands On
Tim Ash - SiteTuners.com |
|
Main Conference & Expo
| Tuesday, May 4 (Expo Hall Hours: 10:30am – 7:30pm) | |||
| 8:00-9:00 | Registration & Breakfast | ||
| 9:00-9:45 | K1 - Keynote 1- Tim Ash | ||
| 9:45-10:30 |
S1 - Headlines & Copywriting That Work
Jeff Sexton - JeffSextonWrites.com |
S2 - The Power of Split Testing
Brooks Bell - Brooks Bell Interactive Lance Loveday - Closed Loop Marketing |
|
| 10:30-11:00 | Exhibits/Break | ||
| 11:00-11:50 |
S3 - Graphic Design for Conversion
Matt Mickiewicz - SitePoint Sandra Niehaus - Closed Loop Marketing |
S4 - Getting Started with Google Website Optimizer
Trevor Claiborne - Google |
|
| 11:50-1:00 | Birds of a Feather Lunch | ||
| 1:00-2:00 |
S5 - Business-to-Business Landing Pages
Scott Brinker - Ion Interactive Howard Kaplan - Future Now |
S6 - Segmentation & Personalization
Olivier Chaine - Magnify360 Jon Fougner - Facebook |
|
| 2:00-3:00 |
S7 - Spiders Versus People - SEO & Conversion
Gillian Muessig - SEOmoz Kevin Ryan - Motivity Marketing |
S8 - Web Analytics & Uncovering Problems
Brett Crosby - Google Eric T. Peterson - Web Analytics Demystified |
|
| 3:00-3:30 | Exhibits/Break | ||
| 3:30-4:20 |
S9 - Tiny Screens - Optimizing for the Mobile Web
Cindy Krum - Rank Mobile Jonathan Mendez - Ramp Digital |
Larry Marine - Intuitive Design |
|
| 4:25-5:15 |
S11 - Ecommerce Catalog Optimization
Chris Goward - WiderFunnel Khalid Saleh - Invesp |
S12 - Rapid Fire - Live Landing Page Critiques
Tim Ash - SiteTuners.com Aaron Kahlow - Online Marketing Summit |
|
| 5:20-6:00 |
S13 - Getting the Payoff from Direct Response Email Allison Hartsoe - Semphonic Aaron Kahlow - Online Marketing Summit |
S14 - Ask The Experts - Open Mic
Tami Dally - Acronym Media Maura Ginty - AutoDesk Matt Mickiewicz - SitePoint Brendan M. Regan - Future Now |
|
| 6:00-7:30 | Reception | ||
| 9:30-12:00 |
Platinum Sponsor
Bronze Sponsor
|
||
| Wednesday, May 5 (Expo Hall Hours: 10:30am – 3:30pm) | |||
| 8:00-8:55 | Registration & Breakfast | ||
| 9:00-9:50 | K2 - Keynote 2 - Bryan Eisenberg | ||
| 9:50-10:35 |
S15 - Lead Generation Secrets - Getting the Form-fill
William Leake - Apogee Search David Rodnitzky - PPC Associates |
S16 - Rapid Fire - Live Landing Page Critiques
Rich Page - Rich-Page.com John Hossack - VKI Studios |
|
| 10:35-11:10 | Exhibits/Break | ||
| 11:10-12:00 |
S17 - Social Media for Engagement & Conversion
Mani Iyer - Kwanzoo Erin Eschen - Perficient |
S18 - Conversion Ninja Toolbox
Tim Ash - SiteTuners.com |
|
| 12:00-1:00 | Birds of a Feather Lunch | ||
| 1:00-1:50 |
S19 - Content Optimization for Conversion
Matt Tuens - AcuVox Byron White - IdeaLaunch |
S20 - Pay Per Click Landing Page Continuity
David Szetela - Clix Marketing Kevin Lee - Didit |
|
| 2:00-2:50 |
S21 - Video & Rich Media - Promises & Pitfalls
John Cecil - Innovate Media Daniel Sevitt - EyeView |
S22 - Ask The Experts - Open Mic
Rich Page - Rich-Page.com (Moderator) William Leake - Apogee Search John Hossack - VKI Studios Jeffrey Eisenberg - BryanEisenberg.com
|
|
| 2:50-3:10 | Exhibits / Break | ||
| 3:10-4:00 |
S23 - The Science of Persuasion
Michael Summers - True Action John Whalen - e.magination |
Eric Hansen - SiteSpect Chris Duskin - Omniture Test & Target |
|
| 4:05-4:50 |
S25 - Cognitive Styles & Personas
John Quarto-vonTivadar - Always Be Testing Jeffrey Eisenberg - BryanEisenberg.com |
Tim Ash - SiteTuners.com (moderator) Eric Hansen - SiteSpect Trevor Claiborne - Google Chris Duskin - Omniture Test & Target Bob Garcia - WebTrends Optimize |
|
| 4:50-5:50 | K3 - Keynote 3 - Jakob Nielsen | ||
| 6:00-7:30 | Web Analytics Wednesday Reception | ||
Session Descriptions
WS1 - Web Design For ROI (Pre-conference afternoon workshop)
Could small design changes double your website’s conversion rate? Yes.
The design of a website can have a huge impact on conversion rates and a business’ bottom line. This practical session takes a deep dive into exactly which design elements and guidelines make websites more effective and deliver a better return on investment. Online marketing and post-click design experts Lance Loveday and Sandra Niehaus of Closed Loop Marketing will guide you through best practices, case studies, and do-it-now fixes that will change forever how you view and prioritize web design.
This session will include a live Q&A with the workshop leaders – bring your questions! As time allows, attendees can also submit their websites for a live critique, where recommendations based on the principles discussed during the session will be provided. All participants will receive a personalized autographed copy of the book Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads by Lance Loveday and Sandra Niehaus.
Who should attend:
- Online marketing executives
- Website managers
- Online marketers
- Website visual designers
What you will learn:
- The role website design plays in online conversion and sales
- How to make a compelling business case for web design
- Design tips to increase your website conversion rates today
- What results other companies have seen from design changes – real world case studies
- Where to start: how to prioritize redesign efforts intelligently
- Best practices and guidelines for conversion-optimized design
Lance Loveday – CEO Closed Loop Marketing
Sandra Niehaus – VP User Experience - Closed Loop Marketing
WS2 - Landing Page Optimization Hands On (Pre-conference afternoon workshop)
How much money are you losing with poorly performing landing pages?
Changes in landing page efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in landing page optimization. Landing page optimization expert and SiteTuners.com CEO Tim Ash will help you to improve conversions by applying “The Matrix” methodology to your landing page or website. The Matrix is a framework for understanding your audience from a user-centered design perspective, and ensures that you will consistently get the more of right people through the right activities in the right order.
All participants will receive a personalized autographed copy of Tim Ash's book Landing Page Optimization: The Definitive Guide To Testing & Tuning For Conversions. Short lecture segments will alternate with practical hands-on work. Participants will complete exercises to apply key concepts to their specific situation.
Who Should Attend:
-
CMO's
-
Marketing directors
-
Online media buyers
-
Webmasters & web designers
What You Will Learn:
-
How to define mission-critical parts of your website
-
Defining and measuring the appropriate conversion action
-
Segmenting your online audience into roles
-
Breaking down each role into specific tasks (“use cases”)
-
Understanding key decision making steps (awareness, interest, desire, action)
-
Understanding the psychology of your audience and their cognitive styles
Tim Ash – Conference Chairperson, CEO - SiteTuners.com
S1 - Headlines & Copywriting That Work
What are the keys to persuasive headlines? How do you capture someone's attention in a fraction of a second with the right "hook"? Learn powerful techniques for writing for conversion from a master practitioner.
Jeff Sexton – Founder - JeffSextonWrites.com
S2 - The Power of Split Testing
Simple split testing is a powerful tool when used properly and should be the starting point for all landing page testing programs. Understand when split testing is appropriate, how to design your testing strategy, and what elements to test in this informative session. See real life examples of split testing producing powerful results.
Brooks Bell – CEO - Brooks Bell Interactive
Lance Loveday – CEO - Closed Loop Marketing
S3 - Graphic Design for Conversion
Graphic design is a powerful weapon. Unfortunately it is often used at cross-purposes with conversion. Find out how design can increase your conversions rates instead of undermining them.
Matt Mickiewicz – Co-founder - SitePoint
Sandra Niehaus – VP User Experience - Closed Loop Marketing
S4 - Getting Started with Google Website Optimizer 
The release of the free Google Website Optimizer tool revolutionized landing page optimization. This free split testing and multivariate testing tool allows you to quickly deploy landing page tests. Find out how about the features this powerful tool and see a hands-on demonstration of how to deploy a landing page test in minutes.
Trevor Claiborne – Product Manager - Google Website Optimizer
S5 - Business-to-Business Landing Pages
What do you do when you are not trying to sell something to consumers? Business to business sales cycles are often longer, and may not even allow you to complete a transaction on the web. Learn the tactics used by top B2B marketers to increase conversion and effectiveness.
Scott Brinker – President - Ion Interactive
Howard Kaplan – Principal - Future Now
S6 - Segmentation & Personalization
Understanding your traffic segments and on-site behavior of your visitors can be critical to improving conversion. Learn how segmentation and behavioral targeting can allow you to pinpoint your message and skyrocket response.
Olivier Chaine – CEO - Magnify360
Jon Fougner – Associate, Ads Product Marketing - Facebook
S7 - Spiders Versus People - SEO & Conversion
If a significant portion of your traffic comes from search engine optimization (SEO), then you must serve two masters. You must please search engine spiders to get the high ranking and visibility, and you must please real people who arrive on your page to get the conversion. Find out the best strategies and tactics to balance these important considerations.
Gillian Muessig – Co-founder - SEOmoz
Kevin Ryan – CEO - Motivity Marketing
S8 - Web Analytics & Uncovering Problems
Your landing pages or website are underperforming - now what? One of the most powerful tools at your disposal for uncovering website problems is your web analytics software. Find out how to become a conversion rate improvement detective by cracking the web analytics code.
Brett Crosby – Google Analytics Product Marketing Manager - Google
Eric T. Peterson – Founder - Web Analytics Demystified
S9 - Tiny Screens - Optimizing for the Mobile Web
Experiencing the web through a computer monitor is going to become a less common experience as on-demand browsing through mobile devices becomes the norm. Learn the special adaptation strategies required to succeed on small screens where every pixel counts.
Cindy Krum – CEO - Rank Mobile
Jonathan Mendez – Principal - Pamp Digital
You can't get the conversion if your business goals are at cross-purposes with the intent, psychology, and needs of your visitors. Find out how strategic and tactical usability problems may be dragging down your profits.
Larry Marine – Principal - Intuitive Design
S11 - Ecommerce Catalog Optimization
A catalog is a catalog, is a catalog - right? Wrong! Find out common mistakes that ecommerce catalog designers make, and what to do about them.
Chris Goward – Co-founder - WiderFunnel
Presenter TBD
S12 - Rapid Fire - Live Landing Page Critiques
Your landing page stinks - its just a question of degree. Bring your URL and our experts will give you some quick and actionable tips to immediately improve performance. Guaranteed to be an educational and entertaining session.
Tim Ash – Conference Chairperson, CEO - SiteTuners.com
Aaron Kahlow – Founder - Online Marketing Summit
S13 - Getting the Payoff from Direct Response Email
Direct response mail comes with its own unique challenges - timing of drops, deliverability, legal compliance, and list burn-out. Find out how to optimize every part of the email process to maximize profits.
Allison Hartsoe – VP Analytics - Semphonic
Aaron Kahlow – Founder - Online Marketing Summit
S14 - Ask The Experts - Open Mic
Ask us anything. This is your chance to get your specific questions answered by our experts. So step right up and fire away.
Tim Ash – (moderator) Conference Chairperson, CEO - SiteTuners.com
Tami Dally – Director, User Experience Optimization - Acronym Media
Maura Ginty – Senior Manager, Web Content - AutoDesk
Matt Mickiewicz – Co-founder - SitePoint
Howard Kaplan – Principal - FutureNow
S15 - Lead Generation Secrets - Getting the Form-fill
What are the best practices for lead generation? Find out how what you do on the landing page can dramatically effect your conversion rate.
William Leake – CEO - Apogee Search
David Rodnitzky – Partner - PPC Associates
S16 - Rapid Fire - Live Landing Page Critiques
Your landing page stinks - its just a question of degree. Bring your URL and our experts will give you some quick and actionable tips to immediately improve performance. Guaranteed to be an educational and entertaining session.
Rich Page – Founder - Rich-Page.com
John Hossack – Principal - VKI Studios
S17 - Social Media for Engagement & Conversion
Learn about the unique rules of social media. Understand "micro conversions" that can be measured and improved to make your company more money. Find out how to grow your leads and customers with the proper social media strategy.
Mani Iyer – CEO - Kwanzoo
Erin Eschen – Online and Social Media Marketing Manager - Perficient
S18 - Conversion Ninja Toolbox
Learn about practical hands-on tools that can be used to quickly improve conversion rates. No conversion ninja would be caught dead without these.
Tim Ash – Conference Chairperson, CEO - SiteTuners.com
S19 - Content Optimization for Conversion
Content is King. How do you produce high-quality content that supports the desired conversion action? Find out how helpful advice and thought-leadership can be built into a sustainable advantage in closing the sale.
Matt Tuens – Founder - AcuVox
Byron White – CEO - IdeaLaunch
S20 - Pay Per Click Landing Page Continuity
You did your keyword research, wrote your ad copy, and set your bids. Why is your PPC program still not making as much money as it should? FInd out how to keep your promises (and make a lot more money) by aligning your PPC campaign with what happens downstream on the landing page
David Szetela – CEO - Clix Marketing
Kevin Lee – CEO & Co-founder - Didit
S21 - Video & Rich Media - Promises & Pitfalls
Animation and video are an increasingly a normal part of our high-bandwidth web browsing experience. These powerful tactics can create a compelling, powerful, and memorable web interaction. The effects on conversion can be dramatic. Unfortunately conversion can fall just as easily as rise with these attention-grabbing techniques. Learn how to do it right from the experts.
John Cecil – CEO - Innovative Media
Daniel Sevitt – Dir. of Corp. Communications - EyeView
S22 - Ask The Experts - Open Mic
Ask us anything. This is your chance to get your specific questions answered by our experts. So step right up and fire away.
Rich Page – (moderator) Founder - Rich-Page.com
William Leake – CEO - Apogee Search
John Hossack – Principal - VKI Studios
Jeffrey Eisenberg – Co-founder & Principal - BryanEisenberg.com
S23 - The Science of Persuasion
Your brain lies - objective decision making does not exist. Find out the latest findings from the brain and social sciences about what really motivates people to act.
Michael Summers – Vice President, Usability - True Action
John Whalen – Director, User Experience - e.magination
Find out how advanced multivariate testing allows you to pinpoint the exact combination of page elements to produce the best possible results. Guessing and opinions don't matter anymore when you can get your clients to vote for the most effective designs.
Chris Duskin – Group Product Manager - Omniture Test & Target
Eric Hansen – CEO - SiteSpect
S25 - Cognitive Styles & Personas
We are all different. Our cognitive styles and temperaments radically influence how we gather information & process it to make decisions. Find out how to make your site attractive and appropriate for all of the common personalities that may drop by.
John Quarto-vonTivadar – Author & CTO - Always Be Testing
Jeffrey Eisenberg – Co-founder & Principal - BryanEisenberg.com
Most conferences would tiptoe around the merits of various landing page testing tools. We won't. Instead, we have invited their representatives to a no-hold-barred grudge match. Pointed questions from the moderator and audience will keep the panelists on their toes while they try to present and defend the merits of their approach.
Tim Ash – (moderator) Conference Chairperson, CEO - SiteTuners.com
Chris Duskin – Group Product Manager - Omniture Test & Target
Eric Hansen – CEO - SiteSpect
Trevor Claiborne – Product Marketing Manager - Google Website Optimizer
Bob Garcia – Director & Product Marketing - Optimize