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East 2011 Home | Speakers | Location | Pricing & Registration | Sponsors & Exhibitors
Day 1 – October 19, 2011
Expo Hall Open 10:00 am - 7:30 pm
| 9:00-9:45 am |
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Opening Address & Keynote Presentation
"Conversion in a Social World"
Tim Ash, Conference Chair & CEO, SiteTuners |
| 9:45-10:15 am |
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Morning Break |
| 10:15-11:15 am |
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The Science Behind Abandonment Recovery & 15 Tools That Reveal Why They Abandon (S1)
Ben Jesson, Conversion Rate Experts
Charles Nicholls, SeeWhy |
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Top 25 A/B Test Case Studies: Real-life Tests to Inspire You (S2)
Anne Holland, WhichTestWon.com
Lisa Seaman, WhichTestWon.com |
11:25 am -
12:25 pm |
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Optimizing the Purchase Process: Emails, Landing Pages, Product & Category Pages, and Order Paths (S3)
Glenn Edelmann, Wine Enthusiast
Raquel Hirsch, WiderFunnel
Joe Weller, RealNetworks
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B2B Success: How to Generate More Leads & Close Sales Directly on Your Site (S4)
Greg Ott, DemandBase
Joe Rawlinson, National Instruments
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| 12:25-1:20 pm |
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Lunch |
| 1:20-2:20 pm |
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Monetizing Your Traffic - Turning Blogs & Social Media into Conversion Gold (S5)
John Lawson, 3rd Power, Inc
Mike Volpe, HubSpot |
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Persona-Driven Conversions - Walk A Mile In Your Visitors' Shoes (S6)
Howard Kaplan, Future Now
Brian Lewis, SiteTuners |
| 2:30-3:30 pm |
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Tactics from the Trenches: 10 Simple Things You Can Do Next Week to Boost Your Conversion Rates (S7)
Tom Funk & Reid Greenberg,
Green Mountain Coffee Roasters
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The Human Connection: Persuading Through Caring, Empathy and Emotion (S8)
Ben Jesson, Conversion Rate Experts
Kate O'Neill, [meta]marketer |
| 3:30-4:00 pm |
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Afternoon Break & Sponsored Sessions in the Exhibit Hall |
| 4:00-5:00 pm |
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Getting Started with Landing Page Testing: From Baseline Data Through A/B and Multivariate Testing (S9)
Eric J. Hansen, SiteSpect
Neil Patel, KISSmetrics |
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Triggers & Targeting: How Getting Personal Increases Conversions (S10)
Phillip Klien, BTBuckets
Carolyn Nye, USAData |
| 5:10-7:30 pm |
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Networking Reception |
| 9:00 pm-12:00 am |
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Join us for Call to Action, the all-new Conversion Conference after-hours party! |
Day 2 – October 20, 2011
Expo Hall Open 9:45 am - 4:30 pm
| 9:00-9:45 am |
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Keynote Presentation:
"Websites for Lizards: Online Selling to the Reptilian Brain"
Amy Africa, Eight by Eight |
| 9:45-10:15 am |
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Morning Break |
| 10:15-11:15 am |
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Relentless Innovation: How to Create a Tenfold Increase in Your Online Store Sales (S11)
Rob Snell, Gun Dog Supply |
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Social Success: Using Facebook as a Landing Page & Converting in the Social Eco-system (S12)
Ric Dragon, DragonSearch
Justin Rondeau, TemplateZone |
11:25 am-
12:25 pm |
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Content Domination: Driving Results Through Thought Leadership (S13)
Byron White, IdeaLaunch
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All Together Now: Integrating Conversion Optimization into Your Marketing Strategy (S14)
Todd Barrs, Webroot Software
Brian Jones, Dealer.com
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| 12:25-1:20 pm |
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Lunch |
| 1:20-2:20 pm |
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Usability & Design Mistakes that Kill Conversion (S15)
Lance Loveday, Closed Loop Marketing
Larry Marine, Intuitive Design
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What Gets Measured Gets Done - Using Analytics to Drive Conversions (S16)
Steven Tilston, Expedia
Jennifer Veesenmeyer, Stratigent
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| 2:30-3:30 pm |
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Super Session: Live Landing Page Critiques and Ask the Experts
Tim Ash, SiteTuners; Byron White, IdeaLaunch; Charles Nicholls, SeeWhy
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| 3:30-4:00 pm |
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Afternoon Break & Sponsored Sessions in the Exhibit Hall |
| 4:00-5:00 pm |
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Closing Keynote:
"You're NOT doing usability testing? Are you…nuts?"
Steve Krug, Author, Don't Make Me Think and Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems
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(Optional) Day 3 – October 21, 2011
Separate Registration Required
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Half-Day Workshop
