Thursday, October 20th, 2011
(View Day 1 Sessions)
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| 9:00-9:45 am |
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Morning Keynote: Websites for Lizards: Online Selling to the Replitian Brain
Amy Africa, Eight by Eight
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| 9:45-10:15 am |
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Morning Break |
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10:15-11:15 am
(Choose one) |
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Relentless Innovation: How to Create a Tenfold Increase in Your Online Store Sales (S11)
Rob Snell, Gun Dog Supply
How do you design your ecommerce website to persuade more visitors to convert? What guidelines should be followed when designing product and category pages? Learn guiding principles for making changes to your ecommerce website that will significantly increase your conversion rate. Then, find out how making a simple but substantial change to their website generated an additional $10 million in revenue for Gun Dog Supply, and how you can do the same for your site.
Social Success: Using Facebook as a Landing Page & Converting in the Social Eco-system (S12)
Ric Dragon, DragonSearch
Justin Rondeau, TemplateZone
Much of the emphasis in conversion optimization is on converting from a PPC, email or SEO landing page. But how do things change in the social media ecosystem? Learn how your visitors’ thought processes are different on Facebook than when on a search engine, and how to create a Facebook landing page that resonates with the “social” mindset. This session will teach you how to create like-worthy content as well as fan-only content that brings new traffic to your Facebook page (the micro-conversion) and primes your fans for action on your company website (the ultimate conversion).
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11:25 am-12:25 pm
(Choose one) |
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Content Domination: Driving Results Through Thought Leadership(S13)
Byron White, IdeaLaunch
Back by popular demand, Byron White, one of the original content marketing revolutionaries, will take you step-by-step through the development of a content marketing plan that will turn browsers into believers and believers into customers. You’ll not only learn how to create content that engages readers, but how to optimize your content to increase traffic, improve listings and generate meaningful ROI. This is an advanced session for marketers who understand the role of content as a driver for conversion success.
All Together Now: Integrating Conversion Optimization into Your Marketing Strategy (S14)
Todd Barrs, Webroot Software
Brian Jones, Dealer.com
Conversion optimization is a team effort, and thorough strategic planning and coordination is crucial to success. Whether you’re a consultant or in-house team member, learn how to rethink how you “sell” conversion optimization to marketing teams and product managers. Hear how two organizations removed the roadblocks between cross-functional teams of executives, marketing teams and web developers to develop winning conversion optimization cultures. See actual examples of failed campaigns and how they were turned around through successful integration of a conversion optimization mindset into the overall marketing strategy.
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12:25-1:20 pm
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Lunch
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1:20-2:20 pm
(Choose one) |
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Usability & Design Mistakes that Kill Conversion (S15)
Lance Loveday, Closed Loop Marketing
Larry Marine, Intuitive Design
You don’t need a great site design to increase conversions; you just can’t have a bad one. In this session you’ll learn about the fatal design errors that may be costing you conversions, visit some websites to demonstrate how they make some of these common mistakes, and then discuss how to correct them. Come see what’s really different about the companies focusing on good design, and get practical tips for incorporating usability design into your conversion optimization initiatives.
What Gets Measured Gets Done - Using Analytics to Drive Conversions (S16)
Joe Megibow, Expedia
Jennifer Veesenmeyer, Stratigent
It’s almost impossible to continuously improve your website and increase conversions without a strong understanding of the numbers. Come hear how the top companies are integrating data from multiple sources to learn more about their site visitors and uncover areas for conversion improvement. This is not a session about building dashboards or running reports. Instead, you’ll learn from two web analytic veterans how to use your website and visitor data to continuously fuel your conversion optimization efforts.
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| 2:30-3:30 pm |
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Expert Super-Session: Live Site Reviews, Q&A, Anything Goes! (S18)
Tim Ash, SiteTuners
Byron White, IdeaLaunch
Charles Nicholls, SeeWhy
This is where it all comes together. Have a burning question about testing, usability, targeting, forms, or anything else conversion-related? Or maybe you have a landing page that you'd like to get some input on? Here's your chance. With our panel of experts at your disposal, you'll have the opportunity to get solid, actionable advice from leaders in the field. Whether you participate by submitting a site or question, or simply sit and take it all in, you are sure to get some tips that will translate to your specific challenges. This is the one session at Conversion Conference that you simply can't miss.
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3:30-4:00 pm
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Afternoon Break & Sponsored Sessions in the Exhibit Hall
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| 5:10-6:10 pm |
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Closing Keynote: You're NOT doing usability testing? Are you…nuts?
Steve Krug, Author, Don't Make Me Think and Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems
Usability testing is the best way--by far--to ensure that what you’re putting out there (whether it's a landing page, shopping cart, subscription form, or anything else) is as good as it needs to be. But too many people still think that usability testing is complicated, costly, and time consuming. These are all true if you have to hire someone to do it for you. But Steve Krug will show you that you can--and should--be doing it yourself, and that DIY testing is simple, inexpensive, fast, and most of all, effective.
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