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Conversion Conference West • San Francisco, CA • March 5-6, 2012
Day 1 – March 5, 2012
Expo Hall Open 10:00 am - 7:30 pm
| 8:30-9:00 am |
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Welcome Remarks • Golden Gate C1-C2
Tim Ash, Conference Chair & CEO, SiteTuners.com
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| 9:00-9:45 am |
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Keynote Presentation • Golden Gate C1-C2 : "The One-Click Culture: Simplicity Changes Behavior"
BJ Fogg, PhD
Psychologist, Innovator and Director, Stanford Persuasive Technology Lab
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| 10:00-10:15 am |
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Morning Break
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| Track Sponsor |
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Sponsorship Available!
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Track 1
Golden Gate C1
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Track 2
Golden Gate C2
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Track 3
Golden Gate C3
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| 10:15-11:00 am |
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Designing from Inside the User's Head
Sandra Niehaus & Sara Sturtevant Closed Loop Marketing
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Who Likes Guacamole? The Story of a Facebook Page That Drives Retail Volume
Brandon Bethea & Marian Leonard, Sq1
Tracey Altman, Fresherized Foods
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The Essential MVT Roadmap: Test Planning Secrets to Ensure Success
Eric Hansen, SiteSpect
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Track 1
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Track 2
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Track 3
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11:15 am -
12:00 pm |
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Biggest Flops from 100K Usability Tests
Darrell Benatar, UserTesting.com
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Easy Ways to Use Video to Improve Your Conversion Results
Christine Brown, Marketing Resources & Results
John Cecil, Innovate Media
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Persona-Driven Conversions - Walk A Mile In Your Visitors' Shoes
Brian Lewis, SiteTuners
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| 12:00-1:15 pm |
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Lunch with the Speakers • Outside the Exhibit Hall
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Track 1
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Track 2
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Track 3
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| 1:15-2:00 pm |
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The Science of Shopping Cart Abandonment
Charles Nicholls, SeeWhy
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B2B: It's Just like B2C, Only for Businesses
Kevin Lindsay, Adobe & James Niehaus, Symantec
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Optimize your Optimization Program
Bill Bruno, Stratigent
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Track 1
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Track 2
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Track 3
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| 2:15-3:00 pm |
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Rapid Fire: Lessons Learned from 30,000 Conversion Tests
Dan Siroker, Optimizely
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What Have E-tailers Learned from Retailers? Absolutely Nothing!
John Ekman, Conversionista!
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Going Global: Cultural Drivers to Conversion
Joe Doveton, GlobalMaxer
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| 3:00-3:30 pm |
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Afternoon Break • Exhibit Hall
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| 3:30-4:30 pm |
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Afternoon at the Improv: Live Website & Landing Page Reviews • Golden Gate C1-C2
Tim Ash, SiteTuners, Sandra Niehaus, Closed Loop Marketing, and Chris Goward, WiderFunnel
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| 4:45-5:45 pm |
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Keynote Presentation • Golden Gate C1-C2: "Mobile & UX: Inside the Eye of the Perfect Storm"
Jared Spool
CEO & Founding Principal, User Interface Engineering
Author, "Web Usability: A Designer's Guide" & co-author, "Web Anatomy: Interaction Design Frameworks
that Work"
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| 5:45-7:30 pm |
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Networking Reception & Hosted Cocktails • Exhibit Hall
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Day 2 – March 6, 2012
Expo Hall Open 9:45 am - 4:30 pm
| 8:30-9:00 am |
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Welcome Remarks • Golden Gate C1-C2
Tim Ash, Conference Chair & CEO, SiteTuners.com
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| 9:00-9:45 am |
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Keynote Presentation • Golden Gate C1-C2: "The Single Best Thing You Can Do to Improve Your Website"
Steve Krug, Web Usability Consultant
Author, "Don't Make Me Think" & "Rocket Surgery Made Easy"
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| 10:00-10:15 am |
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Morning Break
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| Track Sponsor |
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Sponsorship Available!
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Track 1
Golden Gate C1
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Track 2
Golden Gate C2
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Track 3
Golden Gate C3
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| 10:15-11:00 am |
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Merging SEO & Usability to Drive Conversion
Tim Elam, Birthday Direct, Inc.
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Many Happy Returns: Remarketing Strategies for Everyone
Linda Bustos, Elastic Path Software
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What's Inside: How Use Case Analytics Taught Intel About its Customers
Allison Hartsoe, Semphonic & Denise Modar, Intel
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Track 1
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Track 2
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Track 3
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11:15 am -
12:00 pm |
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End to End PPC Conversion Optimization - From User Intent through Leaky Funny Forensics
William Leake, Apogee Search & Robert Brady, Trafficado
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How California Closets Boosted Revenues with Segmentation, Analytics and Human Behavior
Jeff Eckman, Big Giant Conversions & Representative from California Closets
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B2B Personalization: Increasing Online Conversions with Highly Customized Content
Jason Stewart & Greg Ott, DemandBase, Chris Harmon, The BAT Studio
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| 12:00-1:15 pm |
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Lunch with the Speakers • Exhibit Hall
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Track 1
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Track 2
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Track 3
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| 1:15-2:00 pm |
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Creating Killer Conversion Copy - Email, Landing Pages, PPC Ads and More
Brian Massey, Conversion Sciences
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10 Innovative Social Media Conversion Case Studies
Jay Berkowitz, CEO, Ten Golden Rules
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Case Study Overload: The How, What and Why of Conversion Testing
Chris Goward, WiderFunnel Marketing Optimization
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Track 1
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Track 2
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Track 3
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| 2:15-3:00 pm |
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9 Powerful, Low Cost Content Ideas to Grow Your Business in 6 Months or Less
Arnie Kuenn, Vertical Measures
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Getting Smart About Conversion on Mobile Devices
Seth Berman, BabyCenter
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Optimization Double Feature: The Interplay Between SEO and CRO
Prashant Puri, AdLift.com
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| 3:00-3:30 pm |
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Afternoon Break • Exhibit Hall
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| 3:30-4:14 pm |
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Your 2012 Must-Do List • Golden Gate C1-C2
Expert Panel Moderated by Tim Ash
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| 4:30-5:15 pm |
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Keynote Presentation • Golden Gate C1-C2: "Brainfluence: Practical Tips for Selling to the Subconscious"
Roger Dooley
Author, "Brainfluence: 100 Ways to Persuade & Convince Consumers with Neuromarketing"
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| 5:15-5:30 pm |
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Closing Wrap-Up • Golden Gate C1-C2
Tim Ash, Conference Chair & CEO, SiteTuners
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Day 3 – March 7, 2012 (Optional)
Separate Registration Required
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Half-Day Workshop
