Conversion Conference East 2010 - Agenda |
Session DescriptionsK1 - Keynote - The Four Pillars of Building Instant Trust OnlineWebsites and landing pages face very real trust issues - they are a scary and uncertain unknown to most visitors. Before people will act or transact, their concerns and anxieties must be alleviated. But how can you do this online when you only have seconds to establish trust? In this provocative keynote, SiteTuners CEO and bestselling author of Landing Page Optimization Tim Ash, will show you how to effectively use the Four Pillars Of Trust and smooth the way to your online conversion goals. Tim Ash – Conference Chairperson, CEO - SiteTuners.com Gold Sponsor Presentation - Get ready to catch more conversions!“The Power of Testing”, “Rapid Fire Landing Page Critiques”, and “Conversion Ninja Toolbox”. The sessions here at Conversion Conference are going to provide you with high-impact action items to help you drive up your conversions, but how will you execute those actions when you get back home from the conference? This quick session will help get you headed in the right direction to execute your conversion optimization program. Anna Talerico – Executive Vice President - ion interactive S1 - Headlines & Copywriting That WorkWhat are the keys to persuasive headlines? How do you capture someone's attention in a fraction of a second with the right "hook"? Learn powerful techniques for writing for conversion from a master practitioner. Jeff Sexton – Founder - JeffSextonWrites.com S2 - The Power of Split TestingSimple split testing is a powerful tool when used properly and should be the starting point for all landing page testing programs. Understand when split testing is appropriate, how to design your testing strategy, and what elements to test in this informative session. See real life examples of split testing producing powerful results. Brooks Bell – CEO - Brooks Bell Interactive Lance Loveday – CEO - Closed Loop Marketing S3 - Graphic Design for ConversionGraphic design is a powerful weapon. Unfortunately it is often used at cross-purposes with conversion. Find out how design can increase your conversions rates instead of undermining them. Sandra Niehaus – VP User Experience - Closed Loop Marketing S4 - Segmentation & PersonalizationUnderstanding your traffic segments and on-site behavior of your visitors can be critical to improving conversion. Learn how segmentation and behavioral targeting can allow you to pinpoint your message and skyrocket response. Ross Jenkins - Vice President of Analytics, Rapp Collins Worldwide Ned Kumar - Senior Strategic Marketing Fellow and SEO Strategist, FedEx Services S5 - Ecommerce OptimizationThe toughest job your website can perform is to get visitors to pull out their credit card! Find out how to lift your sales through real landing page and site conversion testing case studies. Chris Goward – Co-founder - WiderFunnel Khalid Saleh – President & Co-founder - Invesp Charles Nicholls – Founder - SeeWhy S6 - Rapid Fire - Live Landing Page CritiquesYour landing page stinks - its just a question of degree. Bring your URL and our experts will give you some quick and actionable tips to immediately improve performance. Guaranteed to be an educational and entertaining session. Tim Ash – Conference Chairperson, CEO - SiteTuners.com Lance Loveday – CEO - Closed Loop Marketing S7 - Conversion Ninja ToolboxLearn about practical hands-on tools that can be used to quickly improve conversion rates. No conversion ninja would be caught dead without these. Tim Ash – Conference Chairperson, CEO - SiteTuners.com S8 Pay Per Click Landing Page ContinuityYou did your keyword research, wrote your ad copy, and set your bids. Why is your PPC program still not making as much money as it should? FInd out how to keep your promises (and make a lot more money) by aligning your PPC campaign with what happens downstream on the landing page Lauren Vaccarello – Sr. Search Marketing Manager - Salesforce.com William Leake – CEO - Apogee Search S9 - Business to Business Landing PagesWhat do you do when you are not trying to sell something to consumers? Business to business sales cycles are often longer, and may not even allow you to complete a transaction on the web. Learn the tactics used by top B2B marketers to increase conversion and effectiveness. Scott Brinker – President - Ion Interactive Howard Kaplan – Principal - Future Now S10 - Ask The Experts - Open MicAsk us anything. This is your chance to get your specific questions answered by our experts. So step right up and fire away. Khalid Saleh – President & Co-founder - Invesp Sandra Niehaus – VP User Experience - Closed Loop Marketing Chris Goward – Co-founder - WiderFunnel K2 - Keynote - Decoding Customer Behavior OnlineOver the years, businesses have invested enormous energy and effort into connecting with customers. After all, this ability to connect with customers is key to getting, serving, and keeping customers. The ultimate measure of customer experience has been the face-to-face conversation. But what do you do when your customer isn’t available to meet face to face, or when it’s implausible? Even more, what do you do when your customers prefer to not connect face-to-face, or even voice-to-voice, but rather prefer being online. The fact is, a growing number of customers are taking up residence online. This presents unique challenges for making the human connection in this new digital world. This keynote provides insight into the nature of human behavior online. It helps uncover the myths and mistaken assumptions often brought to the online context. In a popular and accessible manner, it draws from recent insights from the disciplines of Neuroscience and Social Psychology to decoding online customer behavior. It provides insights for connecting with customers online. And the presentation give some provocative examples for new innovations being brought to the online customer experience. Patrick Bultema - CEO - CodeBaby Gold Sponsor Presentation - Convert More With The Online Marketing SuiteTime is short. Attention spans are shorter. Competition is fierce. Performance expectations for your online business are sky high. Bottom line: you need to convert more visitors into customers while keeping your current customers coming back for more. How are you going to do it? Where are you going to do it? Why? Not being able to answer these questions is why so many online marketers are still on the sidelines when it comes to conversion optimization. This session will highlight how the Online Marketing Suite can help you answer these questions now and provide the real-time insight you need to kick-start a conversion optimization program and keep it on course once you’re underway. Adam Justis – Conversion Product Marketing - Adobe S11 - Lead Generation Secrets - Getting the Form-fillWhat are the best practices for lead generation? Find out how what you do on the landing page can dramatically effect your conversion rate. William Leake – CEO - Apogee Results S12 - The Science of PersuasionYour brain lies - objective decision making does not exist. Find out the latest findings from the brain and social sciences about what really motivates people to act. John Whalen – VP User Experience - Bridgeline Digital S13 - Content Optimization for ConversionContent is King. How do you produce high-quality content that supports the desired conversion action? Find out how helpful advice and thought-leadership can be built into a sustainable advantage in closing the sale. Byron White – CEO - IdeaLaunch S14 - Getting Started with Google Website OptimizerThe release of the free Google Website Optimizer tool revolutionized landing page optimization. This free split testing and multivariate testing tool allows you to quickly deploy landing page tests. Find out how about the features this powerful tool and see a hands-on demonstration of how to deploy a landing page test in minutes. Trevor Claiborne – Product Manager - Google Website Optimizer S15 - Tiny Screens - Optimizing for the Mobile WebExperiencing the web through a computer monitor is going to become a less common experience as on-demand browsing through mobile devices becomes the norm. Learn the special adaptation strategies required to succeed on small screens where every pixel counts. Cindy Krum – CEO - Rank Mobile Jonathan Mendez – Principal - Pamp Digital S16 - Rapid Fire - Live Page CritiquesYour landing page stinks - its just a question of degree. Bring your URL and our experts will give you some quick and actionable tips to immediately improve performance. Guaranteed to be an educational and entertaining session. Tim Ash – Conference Chairperson, CEO - SiteTuners.com Michael Summers – Vice President, Usability - True Action S17 - Video & Rich Media - Promises and PitfallsAnimation and video are an increasingly a normal part of our high-bandwidth web browsing experience. These powerful tactics can create a compelling, powerful, and memorable web interaction. The effects on conversion can be dramatic. Unfortunately conversion can fall just as easily as rise with these attention-grabbing techniques. Learn how to do it right from the experts. John Cecil - President - Innovate Media Patrick Bultema - CEO - CodeBaby S18 - Multivariate TestingFind out how advanced multivariate testing allows you to pinpoint the exact combination of page elements to produce the best possible results. Guessing and opinions don't matter anymore when you can get your clients to vote for the most effective designs. Chris Duskin – Group Product Manager - Omniture Test & Target Eric Hansen – CEO - SiteSpect S19 - Ten Usability Mistakes that Cause Abandonment*When bad web usability happens, part of the reason is that site creators used the wrong methods to understand their users. Even if you are using analytics and usability testing you may be making some faulty assumptions about your visitors and their needs. Learn about the most common usability mistakes that lead to abandonment, and what you can do to avoid them. Michael Summers – Vice President, Usability - True Action S20 - Ask The Experts - Open MicAsk us anything. This is your chance to get your specific questions answered by our experts. So step right up and fire away. Aaron Kahlow – Founder - Online Marketing Summit John Whalen – VP User Experience - Bridgeline Digital Trevor Claiborne – Product Manager - Google Website Optimizer WS1 - Web Design For ROI (Post-conference morning workshop)
The design of a website can have a huge impact on conversion rates and a business’ bottom line. This practical session takes a deep dive into exactly which design elements and guidelines make websites more effective and deliver a better return on investment. Online marketing and post-click design experts Lance Loveday and Sandra Niehaus of Closed Loop Marketing will guide you through best practices, case studies, and do-it-now fixes that will change forever how you view and prioritize web design. This session will include a live Q&A with the workshop leaders - bring your questions! As time allows, attendees can also submit their websites for a live critique, where recommendations based on the principles discussed during the session will be provided. All participants will receive a personalized autographed copy of the book Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads by Lance Loveday and Sandra Niehaus.
Lance Loveday – CEO Closed Loop Marketing Sandra Niehaus – VP User Experience - Closed Loop Marketing WS2 - Landing Page Optimization Hands On (Post-conference morning workshop)
Changes in landing page efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in landing page optimization. Landing page optimization expert and SiteTuners.com CEO Tim Ash will help you to improve conversions by applying “The Matrix” methodology to your landing page or website. The Matrix is a framework for understanding your audience from a user-centered design perspective, and ensures that you will consistently get the more of right people through the right activities in the right order. All participants will receive a personalized autographed copy of Tim Ash's book Landing Page Optimization: The Definitive Guide To Testing & Tuning For Conversions. Short lecture segments will alternate with practical hands-on work. Participants will complete exercises to apply key concepts to their specific situation.
Tim Ash – Conference Chairperson, CEO - SiteTuners.com |
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Could small design changes double your website’s conversion rate? Yes.
How much money are you losing with poorly performing landing pages?
| Conference Tracks |
| Persuasion |
| Best Practices |
| Hands On |
| Testing & Tools |
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