Session Descriptions

K1 - Keynote - The Four Pillars of Building Instant Trust Online

Tim Ash – Conference Chairperson, CEO - SiteTuners.com

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S1 - Headlines & Copywriting That Work

What are the keys to persuasive headlines? How do you capture someone's attention in a fraction of a second with the right "hook"? Learn powerful techniques for writing for conversion from a master practitioner.

Jeff Sexton – Founder - JeffSextonWrites.com

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S2 - Getting Started With Split Testing

Simple split testing is a powerful tool when used properly and should be the starting point for all landing page testing programs. Understand when split testing is appropriate, how to design your testing strategy, and what elements to test in this informative session. See real life examples of split testing producing powerful results.

Brooks Bell – CEO - Brooks Bell Interactive

Lance Loveday – CEO - Closed Loop Marketing

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S3 - Graphic Design for Conversion

Graphic design is a powerful weapon. Unfortunately it is often used at cross-purposes with conversion. Find out how design can increase your conversions rates instead of undermining them.

Matt Mickiewicz – Co-founder - SitePoint

Sandra Niehaus – VP User Experience - Closed Loop Marketing

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S4 - Segmentation & Personalization

Understanding your traffic segments and on-site behavior of your visitors can be critical to improving conversion. Learn how segmentation and behavioral targeting can allow you to pinpoint your message and skyrocket response.

Olivier Chaine – CEO - Magnify³⁶⁰

Jon Fougner – Associate, Ads Product Marketing - Facebook

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S5 - Ecommerce Optimization

The toughest job your website can perform is to get visitors to pull out their credit card! Find out how to lift your sales through real landing page and site conversion testing case studies.

Chris Goward – Co-founder - WiderFunnel

Khalid Saleh – President & Co-founder - Invesp

Charles Nicholls – Founder - SeeWhy

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S6 - Rapid Fire - Live Landing Page Critiques

Your landing page stinks - its just a question of degree. Bring your URL and our experts will give you some quick and actionable tips to immediately improve performance. Guaranteed to be an educational and entertaining session.

Tim Ash – Conference Chairperson, CEO - SiteTuners.com

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S7 - Interactive & Rich Media - Promises & Pitfalls

Animation and video are an increasingly a normal part of our high-bandwidth web browsing experience. These powerful tactics can create a compelling, powerful, and memorable web interaction. The effects on conversion can be dramatic. Unfortunately conversion can fall just as easily as rise with these attention-grabbing techniques. Learn how to do it right from the experts.

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S8 Pay Per Click Landing Page Continuity

You did your keyword research, wrote your ad copy, and set your bids. Why is your PPC program still not making as much money as it should? FInd out how to keep your promises (and make a lot more money)  by aligning your PPC campaign with what happens downstream on the landing page

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S9 - Business to Business Landing Pages

What do you do when you are not trying to sell something to consumers? Business to business sales cycles are often longer, and may not even allow you to complete a transaction on the web. Learn the tactics used by top B2B marketers to increase conversion and effectiveness.

Scott Brinker – President - Ion Interactive

Howard Kaplan – Principal - Future Now

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S10 - Ask The Experts - Open Mic

Ask us anything. This is your chance to get your specific questions answered by our experts. So step right up and fire away.

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S11 - Content Optimization for Social Media Engagement

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S12 - Conversion Ninja Toolbox

Learn about practical hands-on tools that can be used to quickly improve conversion rates. No conversion ninja would be caught dead without these.

Tim Ash – Conference Chairperson, CEO - SiteTuners.com

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S13 - Lead Generation Secrets - Getting the Form-fill

What are the best practices for lead generation? Find out how what you do on the landing page can dramatically effect your conversion rate.

William Leake – CEO - Apogee Results

David Rodnitzky – Partner - PPC Associates

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S14 - Getting Started with Google Website Optimizer

The release of the free Google Website Optimizer tool revolutionized landing page optimization. This free split testing and multivariate testing tool allows you to quickly deploy landing page tests. Find out how about the features this powerful tool and see a hands-on demonstration of how to deploy a landing page test in minutes.

Trevor Claiborne – Product Manager - Google Website Optimizer

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S15 - Tiny Screens - Optimizing for the Mobile Web

Experiencing the web through a computer monitor is going to become a less common experience as on-demand browsing through mobile devices becomes the norm. Learn the special adaptation strategies required to succeed on small screens where every pixel counts.

Cindy Krum – CEO - Rank Mobile

Jonathan Mendez – Principal - Pamp Digital

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S16 - Rapid Fire - Live Page Critiques

Your landing page stinks - its just a question of degree. Bring your URL and our experts will give you some quick and actionable tips to immediately improve performance. Guaranteed to be an educational and entertaining session.

Tim Ash – Conference Chairperson, CEO - SiteTuners.com

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S17 - The Science of Persuasion

Your brain lies - objective decision making does not exist. Find out the latest findings from the brain and social sciences about what really motivates people to act.

Michael Summers – Vice President, Usability - True Action

John Whalen – Director, User Experience - e.magination

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S18 - Multivariate Testing

Find out how advanced multivariate testing allows you to pinpoint the exact combination of page elements to produce the best possible results. Guessing and opinions don't matter anymore when you can get your clients to vote for the most effective designs.

Eric Hansen – CEO - SiteSpect

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S19 - Ten Usability Mistakes that Cause Abandonment*

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S20 - Ask The Experts - Open Mic

Ask us anything. This is your chance to get your specific questions answered by our experts. So step right up and fire away.

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WS1 - Web Design For ROI (Post-conference morning workshop)

Could small design changes double your website’s conversion rate? Yes.

The design of a website can have a huge impact on conversion rates and a business’ bottom line. This practical session takes a deep dive into exactly which design elements and guidelines make websites more effective and deliver a better return on investment. Online marketing and post-click design experts Lance Loveday and Sandra Niehaus of Closed Loop Marketing will guide you through best practices, case studies, and do-it-now fixes that will change forever how you view and prioritize web design.

This session will include a live Q&A with the workshop leaders - bring your questions! As time allows, attendees can also submit their websites for a live critique, where recommendations based on the principles discussed during the session will be provided. All participants will receive a personalized autographed copy of the book Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads by Lance Loveday and Sandra Niehaus.

Who should attend:
• Online marketing executives
• Website managers
• Online marketers
• Website visual designers

What you will learn:
• The role website design plays in online conversion and sales
• How to make a compelling business case for web design
• Design tips to increase your website conversion rates today
• What results other companies have seen from design changes ‒ real world case studies
• Where to start: how to prioritize redesign efforts intelligently
• Best practices and guidelines for conversion-optimized design

Lance Loveday – CEO Closed Loop Marketing

Sandra Niehaus – VP User Experience - Closed Loop Marketing

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WS2 - Landing Page Optimization Hands On (Post-conference morning workshop)

How much money are you losing with poorly performing landing pages?

Changes in landing page efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in landing page optimization. Landing page optimization expert and SiteTuners.com CEO Tim Ash will help you to improve conversions by applying “The Matrix” methodology to your landing page or website. The Matrix is a framework for understanding your audience from a user-centered design perspective, and ensures that you will consistently get the more of right people through the right activities in the right order.

All participants will receive a personalized autographed copy of Tim Ash's book Landing Page Optimization: The Definitive Guide To Testing & Tuning For Conversions. Short lecture segments will alternate with practical hands-on work. Participants will complete exercises to apply key concepts to their specific situation.

Who Should Attend:
• CMO's
• Marketing directors
• Online media buyers
• Webmasters & web designers

What You Will Learn:
• How to define mission-critical parts of your website
• Defining and measuring the appropriate conversion action
• Segmenting your online audience into roles
• Breaking down each role into specific tasks (“use cases”)
• Understanding key decision making steps (awareness, interest, desire, action)
• Understanding the psychology of your audience and their cognitive styles

Tim Ash – Conference Chairperson, CEO - SiteTuners.com

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