OMI Workshop - Conversion Conference West 2011

Neuro Web Design Intensive: What Makes Them Click?

Presented by: Susan Weinschenk, Ph.D.
When: Wednesday, March 16th, 9 am - 1pm.

Cost: $545

We think that people are logical and rational, and that their decisions are made by careful thinking. But the reality is that most decisions that people make are made in a largely unconscious way. Whether the decision is to go to your website, come back to your website, refer your website to others, register, or purchase a product, people are making those decisions in a way that often bypasses the conscious brain. In this tutorial, Dr. Susan Weinschenk will share the research on unconscious mental processing, and the implications for how you design your websites. You’ll practice what you are learning by evaluating and re-designing web pages based on the principles. Read more...