Conversion Conference Day SF 2010 - Agenda

Thursday, August 19 2010
8:30-9:30	Registration & Coffee
9:30-10:30	K1 - Joint Keynote with The Four Pillars of Building Instant Trust Online - Tim Ash
10:30-10:45	Session Break
10:45-11:45	S1 - Getting Started With Split Testing Brooks Bell - Brooks Bell Interactive Lance Loveday - Closed Loop Marketing
11:45-12:00	Session Break
12:00-1:00	S2 - Graphic Design for Conversion Matt Mickiewicz - SitePoint Sandra Niehaus - Closed Loop Marketing
1:00-2:00	Networking Lunch (with SES attendees)
2:00-3:00	S3 - Business-to-Business Landing Pages Scott Brinker - Ion Interactive Willliam Leake - Apogee Results
3:00-3:30	Afternoon Break
3:30-4:30	S4 - Ecommerce Optimization Chris Goward - WiderFunnel Khalid Saleh - Invesp
4:30-4:45	Session Break
4:45-5:45	S5 - Rapid Fire - Live Landing Page Critiques Tim Ash - SiteTuners.com Aaron Kahlow - Online Marketing Summit
5:45-6:15	Networking with the Speakers

Session Descriptions

K1 - Keynote - The Four Pillars of Building Instant Trust Online

Tim Ash – Conference Chairperson, CEO - SiteTuners.com

^ Back to Top

S1 - Getting Started With Split Testing

Simple split testing is a powerful tool when used properly and should be the starting point for all landing page testing programs. Understand when split testing is appropriate, how to design your testing strategy, and what elements to test in this informative session. See real life examples of split testing producing powerful results.

Brooks Bell – CEO - Brooks Bell Interactive

Lance Loveday – CEO - Closed Loop Marketing

^ Back to Top

S2 - Graphic Design for Conversion

Graphic design is a powerful weapon. Unfortunately it is often used at cross-purposes with conversion. Find out how design can increase your conversions rates instead of undermining them.

Matt Mickiewicz – Co-founder - SitePoint

Sandra Niehaus – VP User Experience - Closed Loop Marketing

^ Back to Top

S3 - Business-to-Business Landing Pages

What do you do when you are not trying to sell something to consumers? Business to business sales cycles are often longer, and may not even allow you to complete a transaction on the web. Learn the tactics used by top B2B marketers to increase conversion and effectiveness.

Scott Brinker – President - Ion Interactive

William Leake – CEO - Apogee Results

^ Back to Top

S4 - Ecommerce Optimization

The toughest job your website can perform is to get visitors to pull out their credit card! Find out how to lift your sales through real landing page and site conversion testing case studies.

Chris Goward – Co-founder - WiderFunnel

Khalid Saleh – Co-founder - Invesp

^ Back to Top

S5 - Rapid Fire - Live Landing Page Critiques

Your landing page stinks - its just a question of degree. Bring your URL and our experts will give you some quick and actionable tips to immediately improve performance. Guaranteed to be an educational and entertaining session.

Tim Ash – Conference Chairperson, CEO - SiteTuners.com

Aaron Kahlow – Founder - Online Marketing Summit

^ Back to Top

Conference Tracks

Persuasion

Best Practices

Hands On

Testing & Tools

Presented by: