For 15 years, usability expert Steve Krug labored in pleasant obscurity, helping clients like Apple, Bloomberg.com, Lexus.com, NPR, and the International Monetary Fund develop products and Web sites that people could actually use and enjoy. But since his book Don't Make Me Think! A Common Sense Approach to Web Usability appeared in 2000 and sold 300,000 copies, he's had to settle for relative obscurity.

His new book, Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems, explains why and how everyone with a Web presence can--and should--be doing their own usability testing. He currently spends most of his time teaching usability workshops, consulting, and watching Law & Order reruns. His consulting firm, Advanced Common Sense ("just me and a few well-placed mirrors") is based in Chestnut Hill, MA and exists online at www.sensible.com.