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West 2011 Home | Speakers | Location | Sponsors & Exhibitors
Day 1 Session Descriptions | Day 2 Session Descriptions
Day 1 – March 14, 2011
Expo Hall Open 10:00 am - 7:30 pm
| 9:00-9:45 am |
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Opening Address & Keynote Presentation
"Conversion in a Social World"
Tim Ash, Conference Chair & CEO, SiteTuners.com |
| 10:00-10:15 am |
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Morning Break |
| 10:15-11:15 am |
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Mind Games: Brain Science & Conversion (S1)
Susan Weinschenk, Human Factors Int'l
Andre Morys, Web Arts AG |
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SEO vs. CRO - Tactics for Optimizing Both Search & Conversion (S2)
Carlos Del Rio, Agillian
Abu Noaman, Elliance |
11:25 am -
12:25 pm |
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Turbo-Charging PPC & Display Ad Landing Pages (S3)
David Rodnitzky, PPC Associates
David Szetela, Clix Marketing
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Split and Multivariate Testing (S4)
Lance Loveday, Closed Loop Mktg.
Eric J. Hansen, SiteSpect
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| 12:25-1:20 pm |
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Lunch with the Speakers in the Exhibit Hall |
| 1:20-2:20 pm |
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Mobile & Real Time Optimization (S5)
Amy Africa, Eight by Eight |
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Rapid Fire: Live Page Critiques (S6)
Tim Ash, SiteTuners
Chris Goward, WiderFunnel |
| 2:30-3:30 pm |
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Adaptive Content & Behavioral Targeting (S7)
Justin Davis, Madera Labs
Pete Olson, Amadesa
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Large Company Optimization from the Trenches (S8)
Seth Berman, Blue Shield of California
James Niehaus, Symantec
Andrés Amézquita, Mattel Inc.
Joe Weller, RealNetworks |
| 3:30-4:00 pm |
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Afternoon Break & Sponsored Sessions in the Exhibit Hall |
| 4:00-5:00 pm |
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Tools for Uncovering
Conversion Leaks (S9)
Joanna Lord, SEOmoz.org
Darrell Benatar, UserTesting.com
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Advanced B2B Strategies for Conversion Optimization (S10)
Charles Nicholls, SeeWhy
Scott Brinker, Ion Interactive |
| 5:10-6:10 pm |
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Keynote Presentation:
"E-Commerce Usability: Overcoming Barriers to Conversion"
Michael Summers, Co-author, Creating Websites that Work
With special guest Andrés Amézquita, V.P. of E-commere, Mattel Inc. |
| 6:10-7:30 pm |
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Networking Reception |
| 9:00 pm-12:00 am |
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Day 2 – March 15, 2011
Expo Hall Open 9:45 am - 4:30 pm
| 9:00-9:45 am |
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Keynote Presentation:
"The New Quantitative Era - Creating Successful Business Change with Analytics"
Thomas Davenport, President's Distinguished Professor, Babson College, Author, Competing on Analytics: The New Science of Winning |
| 9:45-10:15 am |
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Morning Break |
| 10:15-11:15 am |
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Ecommerce Best Practices (S11)
Khalid Saleh, Invesp &
Rob Snell, Gun Dog Supply
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Content Distribution: Conversion Through Thought Leadership (S12)
Byron White, Idealaunch.com
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11:45 am-
12:25 pm |
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User Experience & Design for Conversion (S13)
Ric Dragon, DragonSearch
Sandra Niehaus, ClosedLoop Mktg.
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Conversion Strategy & Team Building (S14)
Todd Barrs, Webroot Software
Bob Garcia, Optimize
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| 12:25-1:20 pm |
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Lunch with the Speakers in the Exhibit Hall |
| 1:20-2:20 pm |
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Video, Animation & Rich Media Panel Discussion (S15)
John Cecil, Innovate Media
Patrick Bultema, CodeBaby
Moderated by Tim Ash |
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Rapid Fire: Live Page Critiques (S16)
Lance Loveday, Closed Loop Marketing
Aaron Kahlow, Online Marketing Summit
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| 2:30-3:30 pm |
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Lead Generation: Getting the Form-fill (S17)
Raquel Hirsch, WiderFunnel
Steen Rasmussen, IIH Nordic
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Personas and Cognitive Styles (S18)
Howard Kaplan, Future Now |
| 3:30-4:00 pm |
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Afternoon Break & Sponsored Sessions in the Exhibit Hall |
| 4:00-5:00 pm |
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Decoding Customer Behavior & Nurturing Engagement Online(S19)
Mani Iyer, Kwanzoo
Patrick Bultema, CodeBaby
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Social Media Micro-conversions Panel Discussion (S20)
David Szetela, Clix Marketing
Erin Eschen, Perficient
Justin Rondeau, TemplateZone
Ole Bahlmann, SoundCloud Ltd |
| 5:10-6:10 pm |
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Closing Keynote:
"Confessions of a Conversion Rate Optimizer"
Bryan Eisenberg, CEO, BryanEisenberg.com and author of Always Be Testing, Call to Action & Waiting for Your Cat to Bark
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(Optional) Day 3 – March 16, 2011
Separate Registration Required
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Half-Day Workshops - Choose One
