Partners 2023
Supercharge Your Expertise with AI & Digital Growth
Conversion Conference is the premier event for digital marketing leaders from corporations, agencies and technology vendors who are set on achieving peak performance in lead generation, subscription sales, and eCommerce revenue.
Join a select group of dedicated professionals – digital marketing managers and directors, product marketing managers, ecommerce execs – all driven to find the most effective strategies to excel in their companies. They represent a cross-section of the industry, from forward-thinking corporations to dynamic agencies and innovative technology vendors.
Be empowered with cutting-edge knowledge and strategies to attract the perfect audience, align business models with user experience, optimize the lifetime value of client relationships, and harness the power of AI to drive conversions like never before.
Since 2010, our highly-rated shows in the US and Europe have welcomed thousands of attendees from over 40 countries, and all are united in their quest to get more productive with their existing traffic. CRO is the key to unlocking your website’s and landing pages’ full potential, ensuring maximum efficiency and impact once visitors arrive.
But now, it’s time to take things to the next level! Discover how AI can revolutionize your conversion strategies, turbocharging your business performance and delivering unprecedented results. Take advantage of this opportunity to join the forefront of innovation and make a lasting impact on your organization’s success.
Conversion Conference in Numbers
14 year's exchanging CRO knowledge with growth accelerators like you
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Keynote Speakers 2023
Speakers:
Natalie Henley, Volume Nine Speakers:
Keynote: Driving Conversions & ROI From Social Media, Using Cheap or Free AI Tools
Date:
June 21, 2023
Time:
8:50 am
Room:
Summerlin B
Summary:
“The budget is tighter this year, but we’re still depending on marketing to come through with X percent growth.” Cut to a bunch of marketers breathing into brown paper bags. As marketers, we are continually up against the challenge of being asked to do more with less. So finding a magic Venn Diagram overlaps where tactics & strategies can boost more than one positive outcome is clutch. In general, Social Media programs tend to be focused on building the brand and engagement with your customers. And in fact, many great Social programs might not drive a single attributable conversion for your brand. However, there are a few awesome social strategies & tactics that not only drive traffic but can help your efforts to increase conversion rates for the brand. Come hear Natalie Henley, CEO of Volume Nine, a leading Social Media & SEO agency that has helped hundreds of brands build their brand organically via Social & Search. Come hear some stories & learn some of these golden tactics!
Speakers:
Dale Bertrand, Fire & Spark Speakers:
Keynote: How AI Will Transform the Way Marketers Work
Date:
June 20, 2023
Time:
1:30 pm
Room:
Summerlin B
Summary:
In 2023, artificial intelligence will write articles, manage social media accounts and generate images on demand. AI marketing tools will empower marketing teams to do their best work without replacing human imagination or judgment. Now is the time to start investigating AI tools – before AI-savvy competitors begin to dominate the market. Join marketing AI expert Dale Bertrand as he shares his roadmap for navigating the world of AI marketing tools and enjoy the benefits of a savvy early adopter.
Takeaways:
- How to prepare yourself and your team for the transition to AI
- Successfully deploying AI as a hyper-productive marketing assistant
- Specific AI tools marketers should be using right now
- What to expect from AI marketing tools in the near future
Speakers:
Marty Greif, SiteTuners Speakers:
Keynote: Creating a Conversion Mindset
Date:
June 20, 2023
Time:
8:50 am
Room:
Summerlin B
Summary:
A conversion mindset is the understanding that people tend to act in their own self-interest, and using this knowledge to create persuasive and compelling arguments and experiences that incentivize visitors to take a desired action.
In this session, attendees will learn how to:
- Create a “conversion mindset” – a mindset focused on the goal of converting potential customers into actual customers.
- Understanding selfish behavior – recognizing and analyzing the underlying motivations and behaviors that drive customers’ decisions and actions.
- Combine the conversion mindset with an understanding of selfish behavior to develop a more effective approach to digital marketing.
The ultimate goal is to help attendees think differently so they will create mutually beneficial exchanges where individuals are satisfied with their outcomes and attendees’ organizations achieve their desired conversions.
Featured Speakers 2023
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The Venue
Sheraton Phoenix Downtown, AZ
Address
340 NORTH 3RD STREET,
PHOENIX, ARIZONA 85004
Book your accommodation here
About Conversion Conference
Two days of Sessions with Actionable Content:
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Attract
It’s about more than just traffic volumes and “eyeballs”. Optimizing campaigns and channels to attract the right audience is key. Learn the latest techniques for creating powerful and measurable outcomes cost-effectively by connecting with prospects at every stage of the customer journey – and not simply optimizing the bottom of the sales funnel.The alignment between traffic sources and visitor intent will be examined in great detail.
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Persuade
Conversion rate optimization (CRO) is a core focus of the event. All evolving aspects of this dynamic field will be covered in detail including copywriting, calls-to-action, split testing, user research, neuromarketing, behavioral economics, usability. Specific sessions will cover mobile conversion, lead generation, and ecommerce.
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Serve
Extending the value of relationship beyond the initial touchpoint is critical. Learn how to effectively align your communication and offers with the evolving needs of your audience and clients. A content-for-conversion strategy will allow you to map the appropriate content types to each stage of the customer journey. Understand how to create the right supporting information that will upsell and engage.
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Growth Tech
The exploding number of marketing technology companies offers a powerful amplifier for growth. We’ll help you find the right optimization tools for your company size and business model. From user research and audience measurement, marketing automation, data append and model building, to split testing and personalization, we’ve got you covered!