Bio:

Alison Harris began her career in digital marketing by writing the training manual for Keyword Discovery. Over the course of her 20-year career, she has helped grow the digital marketing field, including creating a suite of best practices for multi-touch attribution modeling, ROI modeling for SEO, and evangelizing for user experience.As a leader of cross-functional teams (product, web, engineering, sales) in both the US and Europe, Alison helps companies develop a laser-like focus on their buyer’s journey and the use of digital marketing to grow revenue and build long-term relationships. Alison is a partner in the firm Addison Marketing – focused on integrated demand marketing.