Agenda 2023

Experience sessions led by industry-leading experts, as they unveil conversion and AI-powered secrets to skyrocket your Marketing results

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June 20, 2023

Tuesday

Tue

8:50 am

June 20, 2023 8:50 am

Keynote: Creating a Conversion Mindset

Speaker: Marty Greif, President, SiteTuners

Room:Summerlin B

Tuesday

Tue

9:40 am

June 20, 2023 9:40 am

The role of Quality Assurance in a CRO program and how to do it right

Speaker: Tasin Reza, Chief Operating Officer, Echologyx

Room:Summerlin B

Tuesday

Tue

10:30 am

June 20, 2023 10:30 am

Dominate the Digital Landscape: Harness the Power of AI to Integrate SEO and CRO for Exceptional Results

Speaker: Jake Bohall, Co-Founder, Hive Digital, Inc.

Room:Summerlin B

June 20, 2023 10:30 am

ME + YOU = MAGIC: THE ART OF WRITING CAPTIVATING COPY THAT CONVERTS

Speaker: Aleya Harris, CEO & Founder, Flourish Marketing

Room:Summerlin A

Tuesday

Tue

11:20 am

June 20, 2023 11:20 am

Turbocharge Your SEO Conversions: Unleashing AI and Data-Driven Techniques

Speaker: Prashant Puri, CEO & Co-Founder, AdLift, Inc.

Room:Summerlin B

June 20, 2023 11:20 am

Close the Conversion Optimization Satisfaction Gap

Speaker: Lindsay Peck, Director of Conversion Optimization, Adept

Room:Summerlin A

Tuesday

Tue

1:30 pm

June 20, 2023 1:30 pm

Keynote: ​How AI Will Transform the Way Marketers Work

Speaker: Dale Bertrand, President, Fire & Spark

Room:Summerlin B

Tuesday

Tue

2:20 pm

June 20, 2023 2:20 pm

How One Startup Learned to Love a Video Ads Funnel

Speaker: Dawn Verbrigghe, CEO & Founder, Jottful

Room:Summerlin B

June 20, 2023 2:20 pm

Adding Qualitative Customer Research for a Competitive Advantage

Speaker: Tish Gance, Brand Experience Designer, Owner, Apexd by Design

Room:Summerlin A

Tuesday

Tue

3:30 pm

June 20, 2023 3:30 pm

Amplify your Brand with AI – Transform Visitors into Loyal Customers Through Innovative Strategies

Speaker: Ashley Ismailovski, Director of Email Marketing, SmartSites

Room:Summerlin B

June 20, 2023 3:30 pm

7 Persuasion Principles That Improve Conversion

Speaker: Duane Sprague, Chief Marketing Officer, Shopper Approved

Room:Summerlin A

Tuesday

Tue

4:15 pm

June 20, 2023 4:15 pm

Unlocking AI: 10 Ways to Make Artificial Intelligence Your CRO Superpower

Speaker: Collin Olson, Senior Product Manager, 1-800 Contacts

Room:Summerlin B

June 20, 2023 4:15 pm

The 6 Pillars of UX – Nail these & Skyrocket Conversion Rates

Speaker: Brian Lewis, CEO, Wolfhound Interactive

Room:Summerlin A

June 21, 2023

Wednesday

Wed

8:50 am

June 21, 2023 8:50 am

Keynote: Driving Conversions & ROI From Social Media, Using Cheap or Free AI Tools

Speaker: Natalie Henley, Owner, Volume Nine

Room:Summerlin B

Wednesday

Wed

9:40 am

June 21, 2023 9:40 am

Panel Discussion – Debating with ChatGPT

Speakers: Dale Bertrand, President, Fire & Spark Brian Lewis, CEO, Wolfhound Interactive

Moderator: Marty Greif, President, SiteTuners

Room:Summerlin B

Wednesday

Wed

10:30 am

June 21, 2023 10:30 am

Designing for Robots, Marketing for Humans

Speaker: Ana Fidalgo, Conversion Designer, SiteTuners

Room:Summerlin B

June 21, 2023 10:30 am

Turbocharge CRO with Test Meta Analysis and AI

Speaker: Ryan Levander, Owner, Head of Analytics + Optimization, Rednavel Consulting

Room:Summerlin A

Wednesday

Wed

11:20 am

June 21, 2023 11:20 am

The Power of Building Engagement Through Visual Content

Speaker: Heather Sadorf, VP of Staff Development, 1SEO Digital Agency

Room:Summerlin B

June 21, 2023 11:20 am

Failure to Success: A Step-By-Step Case Study on 50% Growth

Speaker: Rio Ichikawa, Web director / Software project manager, Faber Company Inc.

Room:Summerlin A

Wednesday

Wed

1:35 pm

June 21, 2023 1:35 pm

How to Think Like your Customer When They’re Not Even in the Room

Speaker: Jamie Champagne, Overly Passionate Business Analysis Professional Speaker and Trainer, Champagne Collaborations, LLC

Room:Summerlin B

June 21, 2023 1:35 pm

The Gift of Not Thinking: Simplifying Customer Decision-Making

Speaker: Anthony Jonesco, Owner, Wicked Clothes

Room:Summerlin A

Wednesday

Wed

2:25 pm

June 21, 2023 2:25 pm

When You Tok, Gram, and Chat : Advanced Analysis for Conversions

Speaker: Pierre DeBois, Founder, Zimana

Room:Summerlin B

June 21, 2023 2:25 pm

Getting Attribution Back

Speaker: David Ogletree, Director of Paid Search, WME Training

Room:Summerlin A

Wednesday

Wed

3:45 pm

June 21, 2023 3:45 pm

Surprise! Interesting A/B Test Results You Wouldn’t Expect

Speaker: Deborah OMalley, Founder, GuessTheTest.com

Room:Summerlin B

June 21, 2023 3:45 pm

SURVEY SAYS! Know user Intent, increase conversions

Speaker: Dan Zola, Head of UX Research, PartsTrader

Room:Summerlin A

Wednesday

Wed

4:15 pm

June 21, 2023 4:15 pm

“HOW UGLY IS YOUR BABY?” LIVE RAPID FIRE REVIEWS OF YOUR WEBSITES FROM YOUR SPEAKERS

Speakers: Natalie Henley, Owner, Volume Nine Ryan Levander, Owner, Head of Analytics + Optimization, Rednavel Consulting

Moderator: Marty Greif, President, SiteTuners

Room:Summerlin B

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