Seems like everyone – from marketers to the C-level to clients are talking about Customer Journey Mapping … and they should, as it should be a pivotal component of your customer intelligence strategy. The problem is that there’s a lot of hype about what Journey maps are, how to effectively create them, and then how to actually use them as a tool to increase visitor engagement and conversion.In this session, we’ll finally end the hype, and demonstrate a proven methodology along with a case study of how implementing learnings from the company’s Journey Map improved the visit experience, increased engagement metrics and boosted the purchase conversion rate.