Agenda 2024

Is traditional CRO dead? AI is revolutionizing our approach to conversion optimization. This presentation explores groundbreaking trends in CRO:

• Predictive AI: Can we advance beyond standard analytics to predictive modeling that personalizes user experiences, dynamically adjusts content, and changes layout on the fly?
• Generative AI: What can we do now across channels? What should we do now across channels?
• Text Generation: Creating adaptive, real-time copy that drives relevance and engagement
• Image Creation: Generate images tailored to individual users
• Video Content: Craft interactive, personalized videos, transforming user engagement and conversion strategies
• Data Privacy Compliance: How do we balance effective data use with proprietary business info and privacy regulations

CRO’s goal remains the same, but how we go about it today is changing rapidly. This is not an evolution, but rather a revolution, overhauling traditional CRO approaches and how we do our work.

Let’s be honest. Organic traffic growth doesn’t always lead to growth in website conversions. Yet, your SEO strategy revolves around optimizing content for rankings. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue!

Join 20-year search marketing veteran, Dale Bertrand, as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.

Takeaways:

• Tactics and benchmarks for SEO content that converts in 2023
• Page layouts and content formats that convert organic traffic
• Crafting keyword strategy and calls-to-action for conversion

Would you like to have an effective social media presence, where you are gaining new, active followers every month? Would you also LOVE to see them acomment and engage with your social posts? Would you also consider sacrificing your first born if you could actually measure & extract bottom-line ROI & value out of that program?

#IHearYou

Building an effective social media program is hard work. In this session we’re going to get you there (no human sacrifices needed)!

We’ll dig into:

• How to build a “winning” social media program
• What & how to measure your social initiatives
• Tactics & strategies to not only gain followers & engagement, but to drive conversions

Who is this for:

• This session is designed for marketing leader who want to harness the power of social media to elevate their brand.
  • Whether you are novice at social or an expert, there will be content for you!
• Participants will leave with actionable strategies and insights to implement a winning social media campaign.
  • My heartfelt desire is that your notebook will be filled with ideas to go try when you leave 

Most marketing messages, content and advertising goes unnoticed. Why? Be it’s uninteresting or not relevant to the audience. It’s because the marketer doesn’t know the audience well enough or can’t identify or tap into the emotion that would drive the audience to act. In this presentation, learn how to craft copy that resonates by learning how to identify the emotional drivers of your audience.

In the competitive landscape of eCommerce, with acquisition costs going up every year, it is clear that companies must improve CLV to stay on the path to profitability.

As a former eCommerce entrepreneur, and then working with hundreds of eCommerce companies since 2006, Valentin became obsessed with CLV and how to improve it. That made him build the CVO Academy and write a book that is the most practical guide to improve CLV.

In this presentation you’ll learn about:

• The 3 pillars of CVO (Customer Value Optimization)
• How to identify the ideal customer profile in eCommerce by using RFM and voice of customers
• How to blend qualitative research with quantitative research
• How 3 different companies from 3 industries: apparel, grocery, and nutrition have increased their CLV
• The CVO methodology and how to leverage it in the eCommerce landscape

Learn how the Conversion Path will compound your growth rate and dramatically improve your traffic by up to 8,745% and your conversion rate by up to 272% when you improve your reputation from search to checkout. 

How and where you appear in search dramatically affects your site traffic, while the right application of behavioral design principles on your site directly affects your conversion rate. 

Using case studies and extensive research, you will see how to improve both your search visibility and conversion rate at the same time. 

You will also receive a complimentary copy of the 228-page, full-color book Reputation King, and the Strategy Guide.

AI. Metrics. Automations. Remarketing.

Does it sometimes feel like we’re all marketing to robots? While everyone’s eyes are on the Metaverse, Web 3.0 & Chat GPT- we are missing the MOST crucial part of the puzzle: the actual humans who buy from us. With so many advances in technology we are able to accomplish more than ever- but at what cost? Are we marketing more effectively? Or just marketing more? And most importantly- is it even working?

The average human gets around 4,000 marketing messages, every. damn. day. We HAVE to cut out most of the marketing clutter or we couldn’t function. This presentation is focused on how we marry the technological capabilities we have at our disposal with what our customers actually want. It answers the question of how we cut through the millions of messages our customers are getting to influence action and build sustainable relationships.

Part brand strategy, part customer insights & marketing research this is for anyone asking if there’s a better way to connect with their audience.

Join Ryan in exploring a different perspective on website optimization, moving beyond traditional A/B testing. He begins by analyzing metrics to demonstrate why A/B testing may not be the best fit for average-traffic sites.

Ryan will share his user testing playbooks, offering streamlined approaches that simplify testing beyond conventional research methods. He’ll also provide actionable analytics strategies, giving attendees practical frameworks for immediate application.

A key part of the session is Ryan’s presentation of techniques as a certified by the Online Influence Institute Teacher in Behavior Design. These insights blend psychological principles with technological strategies for effective website optimization.

Attendees will leave equipped with comprehensive resources, including user testing guides and analytics tactics, to optimize websites in a more effective and insightful manner.

Conversations That Convert walks through the keys to sales messaging and conversations that convert prospects into customers. These conversations will have your prospect feeling heard and valued, allowing you to make genuine recommendations to help them and their business.

This session will cover:

• The importance of a strategic approach to sales conversations and how to use genuine interest to uncover pain points and challenges you can help solve
• How to take those answers and help guide your prospects through the buying prospect as the expert to help solve their challenges
• Strategies for proving your value to the prospect without chasing them, ensuring your effort goes toward leads who’s needs are aligned with your offerings

The goal of this session is to help attendees authentically connect with their prospects, understand their needs, and effectively communicate how you can support the prospects goals.

In this highly practical, hands-on presentation, you’ll understand what a conversion funnel is and learn the top five ways to optimize your funnel with real-life A/B test case study examples driven by deep analytics insights and data. You’ll come away a more informed conversion expert able to extract data to pinpoint the leaks in your conversion funnel and know exactly what measures to take to plug those holes so more browsers become buyers and more people become prospects.

Meet new people for dinner at a restaurant in walking distance and network in a relaxed setting with good food and favorite beverages (everyone pays for their own dinner). We will publish the restaurants closer to the date.

Does your brand inspire fanatical loyalty? There’s a massive war for consumer attention and it is only getting worse. As a marketer, you’ve seen the devastating effects in your industry:

• Channels are multiplying
• Consumer engagement is lower than ever
• And costs are skyrocketing

The competition for attention is not some “soft” issue. It is the brutal reality blocking your company’s growth. But what if you could:

• Understand our deep human need for tribal belonging?
• Discover the mechanisms by which any group can reliably be bonded?
• Create powerful initiation experiences that produce loyalty and passion?

Well, you can!

Evolutionary psychology expert and bestselling author Tim Ash takes you on a provocative tour through our distant past to upgrade your modern brand.

• Reduce churn: Stop the revolving door and have repeat buyers for stay for a lifetime.
• Boost response: Flip low response rates to attracting people who seek you out based on your brand reputation.
• Create evangelists: Turn fickle consumers into passionate members of your brand tribe.

Don’t miss this transformative experience!

Attend this presentation and learn about the evolutionary marketing approach, a new way of thinking and managing adaptive marketing environments for growth. This is based on the science of evolution and understanding the rules/fundamentals that enable accelerating conversions and growth. The evolutionary approach is comprised of four key components; (1) ethics with a focus on the greater good, (2) emotional connection for deeper complementation, (3) conceptual thinking for adding value to the relationship and environment, and finally, incorporating the (4) adaptive- test, measure, reflect and adapt process for optimization. Carmen will share some results of incorporating the evolutionary approach.

Forget the robot takeover! In this session, we will explore how AI isn’t here to steal UX content creators’ jobs, but to become their ultimate co-pilot. You’ll discover how AI can be harnessed to:

• Craft personalized, data-driven messages
• Turbocharge your creative workflow
• Break down language barriers

But beware, this isn’t a magic wand. This session will also explore the limitations of AI and how to collaborate with it effectively. You’ll leave with a clear understanding of:

• The pitfalls of over-reliance on AI
• Building a seamless human-AI partnership
• The future of AI in UX

Are you ready to ditch the content creation roadblocks and unleash the power of AI as your co-pilot? Join Donna on this journey to explore the future of UX content together!

Don’t unwittingly become a member of the group of marketers that leave conversions on the table by ignoring the role brand strategy plays in enhancing conversion. Accelerate your journey to higher levels of conversion by unlocking the key synergies between brand strategy and conversion optimization.

This high-octane presentation delves into the dynamic interplay of brand identity and CRO, revealing how a harmonized approach can propel your conversions to new heights. We’ll navigate the evolving consumer landscape with real-world case studies, unveiling strategies that have turbocharged brands to success.

You’ll discover the key aspects of a brand strategy that absolutely must be used in your CRO efforts across all touchpoints. We’ll also be exploring real-life examples of advanced CRO techniques such as AI-powered brand-aligned personalization.

Learn how to turbocharge conversions with actionable insights, strategies, and a roadmap for incorporating your brand strategy into your CRO initiatives.

The success of a marketing campaign relies heavily on key design elements that captivate attention and trigger emotion. The creative execution is responsible for 50% or more of sales outcomes. Optimizing a brand message is no longer a nice to have, it’s a must have.

In this session, we’ll study a variety of marketing campaigns from B2B and B2C brands, to understand what grabs human attention, triggers emotions and forms a memory. Moreover, we’ll look at how we can quickly and easily improve your creatives today in order to increase conversion rates.

Join us to learn:

• Neuro-design guidelines and principles, using case studies.
• Efficient and effective ways to clearly communicate a call to action across channels.
• Key factors that drive user receptivity and purchase intent.

Ok, ok, we know what you’re thinking – this woman is nuts. Kelly is not here to bash AI, as a matter of fact she loves it. AI is a powerful tool and you should be using it if you’re not. But as quickly as AI has come on, we’ve seen Google struggle to adjust their algorithm. So how are you going to respond when it’s estimated that currently 70% of the internet is now AI content and Google is still floundering?

What we are seeing is a return to the foundations of digital marketing. If your digital presence is creating great content and includes all of the appropriate brand signals, then you may be competitively positioned in this new SEO landscape. Kelly will discuss a brief history of SEO over the past 5-10 years & how companies have been able to rig the search landscape. She’ll talk about current developments in AI & how that’s impacting search. From there Kelly will talk through the foundations of a solid digital presence and how to leverage all of your brand signals to create a complete and trusted site that Google is more likely to rank.

Many companies understand the potential of AI but fail to apply it with significant results. So how do you identify the most relevant use cases for your business? How do you quickly cut through the clutter and fads and find a substantial ROI?

In this session, Arvell Craig will guide you through a detailed framework to help you uncovering your breakthrough use case.

Growth practitioners are faced with tremendous complexity, regardless of whether you are building your own startup or driving growth for a large multinational company. Sometimes its hard to know what to build first, what data tools to use, what metrics to set, when to move on to the next step, what hidden messages are lurking in your retention stats..and the list goes on. There is a ton of deep content and growth tactics available, but one piece is missing – a simple step by step framework to set up and run your growth motion. My presentation will focus on bringing all the advice together into this step-wise approach, that can serve as a handbook for growth practitioners. Designed from a subscriptions POV, but broadly applicable to growth practitioners across all business models.