Bio:

Collin Olson is a Senior Product Manager over web conversion rate optimization for 1-800 Contacts, the worlds largest online contact lens retailer that delivered over $1 billion in net sales in 2022. As a Product Manager since 2015, Collin has an extensive background in relentlessly A/B testing his way into new features and experiences worth over $20M in incremental revenue for his companies. He is a passionate advocate for bigger, bolder, customer-focused experiences in CRO content that delivers results.