Mike Baker is the Marketing Director at Lola.com. Previously, he built content marketing teams at Crimson Hexagon and InsightSquared. From 2015 – 2017, he served as co-executive director of Boston Content, which has grown to over 2,200 members since it began in 2012 to support careers, advance content work and grow networks. While there, Mike launched new programming, a new blog and a job board, but maybe most importantly, he helped to navigate and connect the bustling Boston content marketing scene. He is proficient in email marketing, blogging, content strategy, SEO, blog optimization and crossword puzzles. Before entering the tech marketing world, he was a journalist at newspapers in Ohio, Florida, and New York. Working at software startups, a marketing agency, and several daily newspapers has allowed him to combine digital marketing fundamentals with his love of well-researched writing and storytelling.