Attention ALL marketers! Don’t lose your traffic to Google’s newest (and future) algorithm updates that are built to reward sites that E-A-T healthy. 

E-A-T (aka Expertise, Authoritativeness, and Trustworthiness) is becoming one of the most important factors in SEO. But what exactly is E-A-T? And how do you zero in on its most important elements? While you can do a lot of work to cater to Google’s algorithms, being successful at E-A-T also requires you to understand how Google’s Search Quality Raters are trained—and how E-A-T impacts all types of sites (not just YMYL businesses). What you’ll learn in this session:How to achieve E-A-T in the eyes of Google’s Search Quality Raters.Why you don’t need a Ph.D. to be considered an expert (and how to prove the authority and expertise of your authors). How to walk in your customer’s shoes—giving them content that they’ll naturally talk about and share.Building relationships with other experts to boost your own expertise and trustworthiness rankings.Getting outside feedback about your site’s depth, trustworthiness, and source quality.Tips for building high-quality content that parallels Google’s recommendations and expert insights.A smart way to position yourself into the larger authoritative consensus. So are you ready to E-A-T healthy and become a trusted and influential brand?