Carmen Simon

Audience Engagement: It’s Not Rocket Science, It’s Neuroscience


June 3, 2020


8:15 am


People make decisions based on what they remember, not what they forget, so how can you get your audience to act on your content if they can’t remember it? One of the most obvious reasons why people forget our content is lack of engagement. Imagine the time and money you could save if you could control how your audience is engaged and interacted with your materials. Dr. Carmen Simon has uncovered what people remember from your content and messaging is less, and more random than previously believed. Using EEG brain technology tools, she has demonstrated that after 48 hours, people retain less than 1% of the content they experienced. In this session, 

Dr. Simon will discuss practical, neuroscience-based tips that will help you convince your customers to see your way, remember your way, and go your way.

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