Branding Through Initiation: How to build fanatical tribes of customers who love your products
June 7, 2024
Does your brand inspire fanatical loyalty? There’s a massive war for consumer attention and it is only getting worse. As a marketer, you’ve seen the devastating effects in your industry:
- Channels are multiplying
- Consumer engagement is lower than ever
- And costs are skyrocketing
The competition for attention is not some “soft” issue. It is the brutal reality blocking your company’s growth. But what if you could:
- Understand our deep human need for tribal belonging?
- Discover the mechanisms by which any group can reliably be bonded?
- Create powerful initiation experiences that produce loyalty and passion?
Well, you can!
Evolutionary psychology expert and bestselling author Tim Ash takes you on a provocative tour through our distant past to upgrade your modern brand.
- Reduce churn: Stop the revolving door and have repeat buyers for stay for a lifetime.
- Boost response: Flip low response rates to attracting people who seek you out based on your brand reputation.
- Create evangelists: Turn fickle consumers into passionate members of your brand tribe.
Don’t miss this transformative experience!