SEO is the highest driver of ROI. In this session, I will cover tactics that help drive SEO that converts:

• Creating compelling content that your buyers consume. Using tools such as: SEMRush, aHref, Also Asked.
• Synergizing efforts between paid search and SEO. Diving deeper in to your paid search data and analyze keywords that covert, making sure those are part of your SEO strategy.
• Analyzing Google Search Console keywords to drive CTR for high converting keywords.
• Targeting products/keywords that are high revenue drivers for your website.