While the disruption of the Covid-19 pandemic is in our minds, it far from the only disruption to customer acquisition, and it certainly won’t be the last. Emerging technologies are changing the game. Behavioral science is continuously changing to understand the ever-evolving customer. Other disruptors include: the economy, politics, disasters, new products and new business processes. How do you focus on serving today’s customers while keeping an eye on tomorrow’s customers and preparing to meet them where they are? Business sustainability requires you manage both. 

In this presentation we will cover:

• Macro trends, including emerging technologies
• How CRO needs to fit within Digital Transformation plans
• A CRO framework fit for the Fourth Industrial Revolution