Ana Fidalgo

Designing for Robots, Marketing for Humans


June 21, 2023


10:30 am


Summerlin B


Your website has to satisfy robots and algorithms while persuading your visitors – this is not new. But since search engines have moved from understanding signals to complex interactions, design elements have become more important to achieve this goal. SEO is what draws users to your site, but a great design is what keeps them in there. And yes, you guessed it: Engagement is the key. Just look at the difference between GA3 and GA4. So, how do you engage? It’s all in the design. In this session, Ana will show you the key design elements needed to market to humans while satisfying the robots and algorithms.

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