Universal Analytics will officially stop collecting data in July of 2023, which means it’s critical that companies have GA4 setup and collecting data by July of 2022. Have you been putting the switch off *or* took a quick look at GA4 then started to back away slowly?In this session, Digital Marketing & Analytics Expert Natalie Henley will help give you the lay of the land in GA4, in easy to understand language.

She’ll cover:

• Why Google is doing this.
• How GA4 is fundamentally different than previous versions of Google Analytics.
• Why the setup is giving companies heartburn and an overview of the minimum steps you’ll need to complete to get GA4 up and running.
• Some of the cool new benefits of the platform.
• A few reports that will really help you drill down into optimizing engagement & CRO on your website.

This session is great for businesses who are just getting started with GA4 or for marketers who are looking to validate their understanding of the tool and/or trying to build out the right reporting dashboards for t