These days, audiences expect hyper-relevant ad experiences, and if you’re not delivering them, your conversion rate can suffer – wasting your advertising dollars. This session will cover how Hellofresh and Lattice scaled up their ad-to-page relevancy efforts and saw incredible results. We’ll also speak to the tools they implemented that helped increase their conversion rate and return on ad spend.

Takeaways:

• Personalization examples you can use in your campaigns
• Strategies for building ad-to-landing page experiences at scale
• Necessary tools for implementing conversion rate optimization