How Ad-to-Page Relevancy Accelerates Results

date:

June 22, 2022

Time:

9:40 am

Room:

Octavius 5/6

Summary:

These days, audiences expect hyper-relevant ad experiences, and if you’re not delivering them, your conversion rate can suffer – wasting your advertising dollars. This session will cover how Hellofresh and Lattice scaled up their ad-to-page relevancy efforts and saw incredible results. We’ll also speak to the tools they implemented that helped increase their conversion rate and return on ad spend.

Takeaways:

  • Personalization examples you can use in your campaigns
  • Strategies for building ad-to-landing page experiences at scale
  • Necessary tools for implementing conversion rate optimization

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