How Ad-to-Page Relevancy Accelerates Results
June 22, 2022
These days, audiences expect hyper-relevant ad experiences, and if you’re not delivering them, your conversion rate can suffer – wasting your advertising dollars. This session will cover how Hellofresh and Lattice scaled up their ad-to-page relevancy efforts and saw incredible results. We’ll also speak to the tools they implemented that helped increase their conversion rate and return on ad spend.
- Personalization examples you can use in your campaigns
- Strategies for building ad-to-landing page experiences at scale
- Necessary tools for implementing conversion rate optimization