Jottful’s small-business customers think the company’s founder/marketer, Dawn Verbrigghe, is famous — because they regularly see her in video ads. By the time they speak with a sales rep, they are already sold on working with the company. A single video ad funnel is powering Jottful’s rapid growth. In this session, Dawn will share why video works for her market (and whether it could work for yours), what you need to invest in (and what you definitely don’t!) in order to succeed with video, and how running fast and cheap tests can cut your cost per lead in half.