Valentin Radu

How to increase Customer Lifetime Value in eCommerce


June 6, 2024


11:20 am



In the competitive landscape of eCommerce, with acquisition costs going up every year, it is clear that companies must improve CLV to stay on the path to profitability.

As a former eCommerce entrepreneur, and then working with hundreds of eCommerce companies since 2006, Valentin became obsessed with CLV and how to improve it. That made him build the CVO Academy and write a book that is the most practical guide to improve CLV.

In this presentation you’ll learn about:

  • The 3 pillars of CVO (Customer Value Optimization)
  • How to identify the ideal customer profile in eCommerce by using RFM and voice of customers
  • How to blend qualitative research with quantitative research
  • How 3 different companies from 3 industries: apparel, grocery, and nutrition have increased their CLV
  • The CVO methodology and how to leverage it in the eCommerce landscape

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