Speakers:

Thomas Young

How to Write Digital Marketing Content to Drive Conversions

date:

June 22, 2022

Time:

10:30 am

Summary:

This presentation will provide guidance and tips on how to layout, write, and publish digital content that engages users where they are in their buying experience. The presentation focuses on how to write about benefits, how to use the elements of storytelling, connect with customers in their research, and how to use call-to-actions effectively.

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