Jennifer Apy

Inject “V-FACTOR” Into Your Marketing for Cost-Effective Growth


June 22, 2022


11:20 am


Octavius 7/8


A satisfied customer is the heart and soul of a business. Happy customers stick around, spend more, and often become fierce advocates for your company, its products, and services. 

What if we could quantify the impact of that customer advocacy and package it into a measurable resource that helps your business scale and grow rapidly? I call this the “V-Factor” — a means of using digital channels to catalyze and engage customers and then amplify their fervor in a way that is more impactful, and costs far less than other attention-getting methods.

In this session, attendees will learn:

  • How the V-Factor taps into natural goodness that can develop word of mouth fast and encourage sharing.
  • How to identify the V-Factor that will generate engagement and social proof for your company’s products or services. 
  • The basic steps to encourage “viralness” that will help you stand out from the competition.
  • Key considerations to keep in mind as you prioritize, test, and identify the best methods to get your customers to do the selling for you.

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