Speakers:

William Leake

Integrating Search, Display and Email for the Trifecta CRO Win

Date:

June 21, 2022

Time:

11:20 am

Room:

Octavius 7/8

Summary:

Apart from relatively low-dollar DTC (direct to consumer) purchases, most conversion cycles involve multiple steps, and in many cases, multiple people.  When dealing with a more complex customer journey with multiple touch points along the path, overly focusing on just one step of the funnel results in distortions and sub-optimality ripples up and down the chain. We’ll cover several examples of how to properly look at and conduct full-journey optimization, across multiple traffic sources and touch points, including email, display, paid search, seo, and even affiliates.  Attendees will obtain several immediately actionable walk-aways, as well as a checklist / flowchart to help determine what’s immediately most important in terms of focus.

Ready to attend?

Register now! Join your peers.

Register NowView Agenda
Newsletter
Knowledge is everything! Sign up for our newsletter to receive:
  • 10% off your first ticket!
  • insights, interviews, tips, news, and much more about Conversion Conference
  • price break reminders