Join Jake Bohall, SEO veteran, as he shares strategies he used to leverage conversion rate testing to “convince” a client to implement high-priority SEO tasks. In this session you will:

• Learn how to use SEO as leverage to implement CRO (and vice-versa)
• Discover how to balance headlines for improved rankings and revenue
• Utilize the buyer’s journey to develop strategies that blend conversion best practices and SEO best practices to ensure the organic traffic you attract generates the conversions you want