Speakers:

Jake Bohall

Joining Forces at the Intersection of SEO and CRO

date:

June 20, 2023

Time:

10:30 am

Summary:

Join Jake Bohall, SEO veteran, as he shares strategies he used to leverage conversion rate testing to “convince” a client to implement high-priority SEO tasks. In this session you will:

  • Learn how to use SEO as leverage to implement CRO (and vice-versa)
  • Discover how to balance headlines for improved rankings and revenue
  • Utilize the buyer’s journey to develop strategies that blend conversion best practices and SEO best practices to ensure the organic traffic you attract generates the conversions you want

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