Join Jake Bohall, SEO veteran, as he shares the ways he leveraged the feedback from a team of conversion experts to “convince” a client to accomplish SEO tasks.  In this session you will:

1 – Learn how to use SEO as leverage to implement CRO (and vice-versa)
2 – Discover how to craft conversion winning headlines that also win you better rankings 
3 – Develop strategies that blend conversion best practices and SEO best practices to ensure the organic traffic you attract generates the conversions you want

… and raise your hand for a chance to get free chocolate!