A conversion mindset is the understanding that people tend to act in their own self-interest, and using this knowledge to create persuasive and compelling arguments and experiences that incentivize visitors to take a desired action.

In this session, attendees will learn how to:

• Create a “conversion mindset” – a mindset focused on the goal of converting potential customers into actual customers.
• Understanding selfish behavior – recognizing and analyzing the underlying motivations and behaviors that drive customers’ decisions and actions.
• Combine the conversion mindset with an understanding of selfish behavior to develop a more effective approach to digital marketing.

The ultimate goal is to help attendees think differently so they will create mutually beneficial exchanges where individuals are satisfied with their outcomes and attendees’ organizations achieve their desired conversions.