Keynote: Driving Conversions & ROI From Social Media, Using Cheap or Free AI Tools

Date:

June 21, 2023

Time:

8:50 am

Room:

Summerlin B

Summary:

“The budget is tighter this year, but we’re still depending on marketing to come through with X percent growth.” Cut to a bunch of marketers breathing into brown paper bags. As marketers, we are continually up against the challenge of being asked to do more with less. So finding a magic Venn Diagram overlaps where tactics & strategies can boost more than one positive outcome is clutch. In general, Social Media programs tend to be focused on building the brand and engagement with your customers. And in fact, many great Social programs might not drive a single attributable conversion for your brand. However, there are a few awesome social strategies & tactics that not only drive traffic but can help your efforts to increase conversion rates for the brand. Come hear Natalie Henley, CEO of Volume Nine, a leading Social Media & SEO agency that has helped hundreds of brands build their brand organically via Social & Search. Come hear some stories & learn some of these golden tactics!

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