The success of a marketing campaign relies heavily on key design elements that captivate attention and trigger emotion. The creative execution is responsible for 50% or more of sales outcomes. Optimizing a brand message is no longer a nice to have, it’s a must have.

In this session, we’ll study a variety of marketing campaigns from B2B and B2C brands, to understand what grabs human attention, triggers emotions and forms a memory. Moreover, we’ll look at how we can quickly and easily improve your creatives today in order to increase conversion rates.

Join us to learn:

• Neuro-design guidelines and principles, using case studies.
• Efficient and effective ways to clearly communicate a call to action across channels.
• Key factors that drive user receptivity and purchase intent.