Rachel Rapoza

Talk the Talk: How to Nail Messaging


June 21, 2022


10:30 am


A lot of companies have great products and services but, unfortunately, a lot of companies also struggle to effectively communicate the value of them – or worse, they sound like everyone else. For some, great messaging and positioning may seem elusive, however, this session will demonstrate that messaging and positioning can actually be a science (as well as an art). Attendees will learn about common messaging and positioning mistakes, how to fix them, and a framework for developing strong messaging and positioning to help you company stand out.

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