The Optimization Evolution: From Testing to AI Personalization


June 2, 2020


12:50 pm


A/B testing is still a relevant optimization method. But it is not only a resource-intensive discipline, but also extremely dependent on the knowledge and creativity of its employees. Does that help you to scale? Probably not as fast, as you want to. Changing from Testing to Personalization 2.0 including machine learning and other new disciplines, requires a well-defined strategy and execution plan. Discover a 7 Step benchmark process to make this transformation process as smooth as possible by avoiding common mistakes. You will learn how to start from crawling to running in this CRO Journey.

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