Speakers:

Brian Lewis

Turbocharge Conversions through Brand Fusion

Date:

June 7, 2024

Time:

11:20 am

Track:

Summary:

Don’t unwittingly become a member of the group of marketers that leave conversions on the table by ignoring the role brand strategy plays in enhancing conversion. Accelerate your journey to higher levels of conversion by unlocking the key synergies between brand strategy and conversion optimization.

This high-octane presentation delves into the dynamic interplay of brand identity and CRO, revealing how a harmonized approach can propel your conversions to new heights. We’ll navigate the evolving consumer landscape with real-world case studies, unveiling strategies that have turbocharged brands to success.

You’ll discover the key aspects of a brand strategy that absolutely must be used in your CRO efforts across all touchpoints. We’ll also be exploring real-life examples of advanced CRO techniques such as AI-powered brand-aligned personalization.

Learn how to turbocharge conversions with actionable insights, strategies, and a roadmap for incorporating your brand strategy into your CRO initiatives.

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