Tom Shapiro

Using Behavioral Intelligence to Double Website Conversions


June 3, 2020


1:35 pm


Many marketers rely on Google Analytics for insights into website performance. The problem is that GA provides you with only half of the story. GA data can be misleading as to what’s working on the page, and what’s not. In this session, you’ll uncover deeper audience insights through behavioral intelligence, helping you go beyond the WHAT to the WHY. You’ll learn how to use behavioral intelligence to reduce friction, improve the experience and optimize conversion rates. Through detailed behavioral analytics along with user session recordings, surveys and audience interviews, learn to calculate site visitor experience scores and to drive greater engagement, conversions and revenue.

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