Pierre DeBois

When You Tok, Gram, and Chat : Advanced Analysis for Conversions


June 21, 2023


2:25 pm


Summerlin B


Conversion optimization is increasingly relying on brands strengthening their social media audiences. But many analytics for social media platforms are based on simplistic metrics, leaving a gap in determining how sustainable audience engagement is.  Exporting the data into R Programming (or Python) opens the door for more statistical techniques that can answer that gap and allow analysts to develop useful data models.  This presentation is a primer for how to export data, develop advanced analysis, and best practices to report the results conveniently to teams.  Prior knowledge of R programming is not necessary. Some techniques which can be applied in Python will also be discussed.

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