Carmen Williams


Chief Evolution Officer


Evolve For Growth


Carmen Williams has over 25 years of experience in business leadership roles heading up direct sales and marketing for innovative technology companies including Getty Images, Microsoft, SonoSite (FujiFilm), DreamBox, Apex Learning, Zenoti, and Zuper. Having won awards including a B2B Catalog Marketing for (Getty Images) and a website design award for DreamBox, Carmen has presented on the topic of evolutionary marketing at conferences as well as on webinars and podcasts. With a masters-level education in advertising, marketing, and the science of evolution in the application for managing adaptive business environments, her lifelong passion for learning and evolving has led her to become a leading thought leader on the topic of evolutionary strategy for business. Her passion for business started with her experience as a top-level soccer player in the Canadian premier women’s soccer league and she relates much of how to evolve and progress to be successful in business with how to evolve and progress to win at soccer. Today she resides in Seattle, WA with her two teenage daughters, two cats, two dogs, and a fish (named Norco).

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