Charles Nicholls


SVP SAP Upscale Commerce




In his role as SVP SAP Upscale Commerce, Charles’ mission is to reinvent commerce for B2C. Charles is a proven innovator with a background in ecommerce, marketing, machine learning and buyer behavior.Before joining SAP, he founded SeeWhy, a company focused on applying machine learning to personalization which was acquired by SAP in June 2014, serving first as CEO then as chief strategy officer. Charles is also a board advisor to several start-ups, and the co-inventor of a real time machine learning patent.

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