Lindsay Peck


Director of Conversion Optimization




A curious and creative thinker, Lindsay Peck isn’t afraid to challenge the expected to earn results. With deep expertise in optimizing performance throughout the funnel, Lindsay has a knack for mining data and finding outside-of-the-box solutions to build the best user experiences possible. Lindsay spent more than a decade client-side, leading brand strategy and marketing at American Greetings. Prior to that role, her years as a journalist taught Lindsay to ask questions and listen to learn, which helps her connect more deeply with those around her. Today, she leads the conversion optimization practice at Adept a Smith Company. In her role, she guides major companies including Fifth Third Bank, Covetrus, Chevron and others.

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