A Crash Course in Conversion Rate Optimization – Hands On – 1/2 Day
How much money are you losing with poorly performing websites and landing pages?
Changes in website efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in conversion rate optimization (CRO). Noted digital marketing expert and SiteTuners President, Martin Greif, will help you to improve conversions by applying “The Matrix” methodology to your website. The Matrix is a framework for understanding your audience from a user-centered design perspective, and ensures that you will consistently get more of the right people through the right activities in the right order.
Short lecture segments will alternate with practical hands-on work. Participants will complete exercises to apply key concepts to their specific situation.
Who Should Attend:
- Marketing directors
- Online media buyers
- Webmasters & web designers
- SEO & PPC specialists
What You Will Learn:
- An overview of conversion rate optimization
- How to uncover the Seven Deadly Sins of Landing Pages
- How to segment your online audience into mission-critical roles
- Breaking down each role into specific tasks (“use cases”)
- Understanding key decision making steps (awareness, interest, desire, action)
- A process for creating user-centered websites
Martin Greif is an entrepreneur, software executive, team leader and the kind of guy who likes to see everyone win. He brings more than 25 years of sales and marketing experience to his role at SiteTuners, where he is responsible for driving revenue growth, establishing and nurturing partner relationships, and creating value for SiteTuners’ broad customer base.
Martin joined SiteTuners in 2013, following a 10-year stint as President of PrivacyPartners, a company he founded in 2003. Over the course of his career, he has served in executive-level sales and marketing roles at COMTEX News Network, Microsystems Technology, INSO Corporation, CompuServe and Cullinet Software. He currently serves on the Board of Directors for DocuVantage Corporation, and is a former board member of both the Association for Information and Image Management and ObjectWorld Corporation.