June 19, 2023
8:30 am - 11:30 am
A.I.-Powered PPC for Unstoppable Conversions: Master the Complete Customer Journey
Transform your conversion rate optimization by embracing AI and the entire customer journey – from keyword selection, ad copy, and landing pages to follow-up and messaging. This immersive workshop will empower you to create highly effective campaigns that guide users toward the desired action.
Engage in interactive learning with short lectures and hands-on exercises tailored to your needs.
Who Should Attend:
- Marketing directors
- Online media buyers
- PPC specialists & managers
- Harnessing AI to align campaigns with user intent.
- Uncovering the perfect keywords using cutting-edge AI tools.
- Crafting compelling messages that resonate.
- Designing landing pages that seamlessly align with user intent.
- Strategically qualifying and disqualifying users throughout the journey.
Meet Your Instructor: Jeff, a seasoned digital marketing and e-commerce expert with 17+ years of experience, has honed his skills in PPC, SEO, social media, and on-site optimization. A former US Marine Corps member, Jeff began his career as a copywriter before progressing to SEM manager, Director of SEM, and Director of Marketing for a major online retailer. His passion for digital marketing and e-commerce drives him to help clients maximize their website traffic while staying on top of the latest trends and updates.