Transform your conversion rate optimization by embracing AI and the entire customer journey – from keyword selection, ad copy, and landing pages to follow-up and messaging. This immersive workshop will empower you to create highly effective campaigns that guide users toward the desired action.

Engage in interactive learning with short lectures and hands-on exercises tailored to your needs.

Who Should Attend:

• CMOS
• Marketing directors
• Online media buyers
• PPC specialists & managers

Key Takeaways:

1. Harnessing AI to align campaigns with user intent.
2. Uncovering the perfect keywords using cutting-edge AI tools.
3. Crafting compelling messages that resonate.
4. Designing landing pages that seamlessly align with user intent.
5. Strategically qualifying and disqualifying users throughout the journey.

Meet Your Instructor: Jeff, a seasoned digital marketing and e-commerce expert with 17+ years of experience, has honed his skills in PPC, SEO, social media, and on-site optimization. A former US Marine Corps member, Jeff began his career as a copywriter before progressing to SEM manager, Director of SEM, and Director of Marketing for a major online retailer. His passion for digital marketing and e-commerce drives him to help clients maximize their website traffic while staying on top of the latest trends and updates.