Conversion Conference is the premier event for digital marketing leaders from corporations, agencies and technology vendors who are set on achieving peak performance in lead generation, subscription sales, and eCommerce revenue.
Join a select group of dedicated professionals – digital marketing managers and directors, product marketing managers, ecommerce execs – all driven to find the most effective strategies to excel in their companies. They represent a cross-section of the industry, from forward-thinking corporations to dynamic agencies and innovative technology vendors.
Be empowered with cutting-edge knowledge and strategies to attract the perfect audience, align business models with user experience, optimize the lifetime value of client relationships, and harness the power of AI to drive conversions like never before.
Since 2010, our highly-rated shows in the US and Europe have welcomed thousands of attendees from over 40 countries, and all are united in their quest to get more productive with their existing traffic. CRO is the key to unlocking your website’s and landing pages’ full potential, ensuring maximum efficiency and impact once visitors arrive.
But now, it’s time to take things to the next level! Discover how AI can revolutionize your conversion strategies, turbocharging your business performance and delivering unprecedented results. Take advantage of this opportunity to join the forefront of innovation and make a lasting impact on your organization’s success.
This is the most informative and least self-serving conference I have ever attended. I walked away with hundreds of actionable ideas to test and more than enough to hold me over until the next conference.
It’s about more than just traffic volumes and “eyeballs”. Optimizing campaigns and channels to attract the right audience is key. Learn the latest techniques for creating powerful and measurable outcomes cost-effectively by connecting with prospects at every stage of the customer journey – and not simply optimizing the bottom of the sales funnel.The alignment between traffic sources and visitor intent will be examined in great detail.
Conversion rate optimization (CRO) is a core focus of the event. All evolving aspects of this dynamic field will be covered in detail including copywriting, calls-to-action, split testing, user research, neuromarketing, behavioral economics, usability. Specific sessions will cover mobile conversion, lead generation, and ecommerce.
Extending the value of relationship beyond the initial touchpoint is critical. Learn how to effectively align your communication and offers with the evolving needs of your audience and clients. A content-for-conversion strategy will allow you to map the appropriate content types to each stage of the customer journey. Understand how to create the right supporting information that will upsell and engage.
The exploding number of marketing technology companies offers a powerful amplifier for growth. We’ll help you find the right optimization tools for your company size and business model. From user research and audience measurement, marketing automation, data append and model building, to split testing and personalization, we’ve got you covered!