Duane Sprague


Chief Marketing Officer


Shopper Approved


Duane is a certified expert in online Behavioral Design with over 30 years of experience in marketing, advertising, and PR on both the client and agency side, where he served clients such as Hyundai, Toyota, and J.D. Power & Associates. On the client side, he began his marketing career with Eastman Kodak and later served in senior leadership positions with NASCAR and NBA teams, as well as SaaS companies and national franchises. He was a national columnist on marketing, advertising, and PR for the automotive industry, and contributed chapters to several textbooks, training manuals, and course materials on internet marketing, integrated marketing, and branding.DJ holds a Master’s Degree in Integrated Marketing Communications, with several graduate certificates in Internet Marketing, Business Administration, and Marketing. Since 2019 DJ has been serving as CMO for Shopper Approved, a SaaS-based tech company designed to increase consumer trust, traffic, and conversions for eCommerce websites.

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