If you’re looking for ready-to-bake test ideas to take back to your marketing team, you’ve come to the right place! In this session, we will walk through 10 different tried-and-tested features that have been proven through A/B testing to drive leads and conversion.

Learn tips from case studies conducted on features such as lead capture quizzes, personalized page elements, urgency-drivers, social proof, AI-supported testing, and context-specific landing page experiences.