Collin Olson

10 CRO Features That Win Visitors and Influence Conversions


June 20, 2023


4:15 pm


If you’re looking for ready-to-bake test ideas to take back to your marketing team, you’ve come to the right place! In this session, we will walk through 10 different tried-and-tested features that have been proven through A/B testing to drive leads and conversion.

Learn tips from case studies conducted on features such as lead capture quizzes, personalized page elements, urgency-drivers, social proof, AI-supported testing, and context-specific landing page experiences.

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