Speakers:

Duane Sprague

7 Persuasion Principles That Improve Conversion

Date:

June 20, 2023

Time:

3:30 pm

Room:

Summerlin A

Summary:

Learn the 7 leading persuasion principles proven by thousands of websites and over 6000 studies that applied Behavioral Design (Behavioral Science) to significantly improve conversion behavior, including:

Social Proof
Scarcity and Loss Aversion
Decoy
Anchoring
Baby Steps
Mental Shortcuts
Reduce Uncertainty

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