Duane Sprague


Chief Marketing Officer


Shopper Approved


Duane “DJ” Sprague is CMO of Shopper Approved, with 35 years of experience in sales,  marketing, advertising, and public relations, and has served on both the client and agency side from California to New York, spanning Fortune 50 global corporations, to early-stage start-ups.

As a conversion rate expert, he is a certified Behavioral Design Coach by the Online Influence Institute, certified in Digital Behavior Change, and Emotional Design Psychology by the Behavioral Design Institute, Behavioral Economics and Psychology in Marketing by the Mindworx Academy, and Designing for User Trust by the Interaction Design Foundation.

As CMO of a billion-dollar national franchise, he became keenly aware of the power of social proof and online reviews to accelerate a company’s growth and SEO, as he developed and managed a comprehensive reputation management strategy that spanned nearly 200 websites.

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