Duane Sprague


Chief Marketing Officer


Shopper Approved


Duane co-authored the book “Reputation King” and co-created the reputation management course for the Cialdini Institute. Over 35 years in marketing on the agency and the client side, with over 10 years in online reputation management, website conversion rate optimization, and SEO. He has created systems to collect and distribute reviews across the web to multiple review sites to improve a brand’s online search visibility, credibility, and traffic, and created website designs and widgets that improve conversion, as well as the “Traffic & Conversion Suite” that has generated a 75% conversion rate.

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