When you know how to answer the critical questions that your shoppers are asking, you can increase conversion rate up to 9x and organic traffic up to 4x.

What you will learn:

• The 3 critical conversion questions every shopper has
• The 6 mental shortcuts shoppers use to make a purchase decision
• The 7 search modifiers you must optimize for

Google has conducted extensive research to determine how people discover, research, and make purchase decisions online. We have combined these findings with our own research that explains and validates the best practices being used by Amazon, Walmart, Best Buy, Target, and the leading eCommerce brands, and made them available for any website, with proven results.